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Associate Brand Director, Masterbrand Equity & Strategy, Dove Men Personal Care
senior · Marketing
Job Summary:
There has never been a more exciting time to join Dove Men+Care. Launched in 2010, Dove Men+Care has grown into a cornerstone innovation for Unilever, becoming a €1B+ global brand with more than 70% of its Personal Care business coming from North America. Over the past decade, the brand has consistently delivered double-digit growth and today stands alongside Dove as one of Unilever North America’s highest strategic priorities.
As we look toward our next ambition—to build a €2B brand by 2030—we are entering the most significant transformation in the brand’s history. From breakthrough innovation and premiumization to a renewed expression of our purpose and identity, we are redefining what Dove Men+Care means for the next generation of men.
As Associate Brand Director, Masterbrand Equity and Strategy, Dove Men Personal Care, you will own the evolution of this vision, shaping how Dove Men+Care shows up in culture, connects with modern men, and drives both cultural relevance and business growth. Working in close partnership with the Head of Dove Men+Care, this is a highly visible, high-impact role with direct exposure across senior leadership, North America, and Global teams.
Key Accountabilities:
Brand Strategy & Equity
- Lead the Masterbrand equity, long-term strategic direction, and premiumization efforts required to scale toward our 2030 ambition.
- Spearhead the evolution of brand positioning and serve as primary custodian across all platforms.
- Translate high-level business goals into actionable, brand-building frameworks.
- Lead new brand visual identity.
Campaign Leadership & Cultural Relevance
- Lead high-profile national Masterbrand campaigns, including the Super Bowl.
- Build culturally relevant brand platforms that deepen emotional connections with modern men.
- Drive breakthrough, social-first campaigns designed to shape culture rather than respond to it.
Creative Ambition & Excellence
- Elevate the creative bar across every consumer touchpoint with bold ideas.
- Champion breakthrough concepts capable of earning major creative effectiveness and industry awards.
- Translate deep consumer curiosity into compelling, insight-driven brand narratives.
Stakeholder Alignment & Agency Partnership
- Represent the Master Brand agenda and influence senior stakeholders across North American and global forums.
- Partner seamlessly across multiple internal functions to drive unified execution.
- Manage, challenge, and inspire creative, strategy, and communications agency partners.
Required Qualifications:
- 8+ years of brand-building or strategic marketing experience.
- Strong background in developing brand equity, long-term communications strategies, and social-first marketing.
- Outstanding creative judgment, deep consumer curiosity, and the ability to translate insights into compelling brand ideas.
- Exceptional communication skills with a proven ability to influence senior stakeholders across multiple functions/markets and inspire creative, strategy, and communications agencies.
- Genuine passion for culture, storytelling, and modern masculinity.
Preferred Qualifications:
- Experience working in a creative, strategic, or communications agency (specifically in strategy or planning).
- Experience delivering work recognized through creative effectiveness or industry awards.
- Experience building global or iconic consumer brands.
Pay: The pay range for this position is $146,200 to $219,400. Unilever takes into consideration a wide range of factors that areutilizedin making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible toparticipatein our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Anycoveragesfor health insurance and retirement benefits will bein accordance withthe terms and conditions of the applicable plans and associated governing plan documents.
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