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Communication Lead, China - Communication / Marketing - Beijing, China
lead · Marketing
ResponsibilitiesBased in Beijing, the Communications Lead for Societe Generale China is responsible for defining and executing the communication strategy for the Corporate & Investment Banking activities across Mainland China.Working in close alignment with the Asia-Pacific Communications team and local management, the role drives Societe Generale’s corporate profile, supports business priorities, and ensures consistent, compliant and impactful communications across all channels.Key ResponsibilitiesCommunication Strategy & ExecutionDefine and implement the communication roadmap for Mainland China, aligned with regional strategy and business prioritiesContribute to regional communication initiatives and strategic planningEnhance Societe Générale’s visibility and positioning across key audiences (clients, media, employees, regulators)Content, Digital & BrandDevelop and deliver high-quality editorial content highlighting business expertise and corporate cultureManage local digital platforms (including WeChat and website), ensuring effective content distribution and engagementEnsure strict application of brand guidelines across all materials and campaignsSupport regional campaigns and local advertising initiativesEvents & PartnershipsLead the organization of client, corporate and internal events in collaboration with business linesIdentify and manage local partnerships aligned with SG’s brand (e.g., culture, sports, inclusion)Media Relations & External EngagementBuild and maintain strong relationships with key media and journalistsSupport and prepare local spokespeople for media interactionsDrive proactive media engagement to promote the Bank’s activities and expertiseGovernance, Budget & CoordinationManage the local communications budget Monitor and report on communication performance and impactEnsure compliance with Group communication policies and governance frameworkCoordinate closely with APAC communications teams and external agenciesProfile required5years or above experience in corporate communications, ideally within financial servicesStrong writing and content development skills in Chinese and EnglishSolid understanding of digital ecosystems in China (incl. WeChat)Proven ability to manage multiple stakeholders in a matrix environmentProactive, hands-on, and solution-oriented with strong team spiritHigh level of integrity, adaptability, and attention to detailBehavioral SkillsClient - Sales and Marketing Strategy: I develop innovative strategies adapted to our clients/internal partnersClient - Understanding and Respect: When communicating with our clients/internal partners I listen in order to understand and anticipate their needsTeam Spirit - Open mindset/Respect: I listen and share my views and my expertise in an open modeInnovation - Simplification: I make things & ideas simple Responsibility - Courage: I express my convictions and make decisions with courage in line with the Group's strategyCommitment - Exemplarity: I embody the Group’s values Why join usBusiness insightOur Culture: At Societe Generale, we live by our 4 core values of commitment, responsibility, team spirit and innovation. We are engaged and demonstrate consideration for others. We act ethically and with courage. We focus our talent and energy on collective success. We experiment and propose new ideas. This way, we maximize our ability to serve client needs and anticipate market changes. Societe Generale is committed to strengthening bonds with colleagues, communities, and the world in which we live, because relationships are at the heart of how we operate. Please visit our APAC career website: https://www.societegenerale.asia/en/careers/building-your-career-with/ for more information.Diversity, Equity & Inclusion (DE&I):Our mission: Recruit, develop, advance, and retain a diverse workforce that is united in our efforts to enhance our competitive position and deliver innovative solutions to our clients.Our vision:Engaged workforce that is demographically diverse in a way that reflects the communities in which we operateInclusive culture and workplace that recognizes employees' unique needs and utilizes their diverse talents Engage our community and marketplace, and position the organization to meet the needs of all its clientsCheck out our DE&I initiatives: https://www.societegenerale.asia/en/careers/diversity-equity-inclusion-dei/Societe Generale is committed to offering an inclusive recruitment experience to all candidates. If you require any reasonable accommodations of assistance during the recruitment process, please do not hesitate to let our HR staff know.Department DescriptionResponsible for internal and external communication and promotion, aiming to increase the popularity of the bank branding. Establish and maintain a good image of the bank, and keep continuously smooth communication with customers and the media.