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Manager - Digital Content (PPD - Redken)
manager · Marketing
Job Description: Digital Content Manager – PPD US Content Center
Location: New York, NY (10 Hudson Yards)
Division: Professional Products Division (PPD)
Reports To: AVP, Digital Content PPD
Employment Type: Full-Time
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
About L'Oréal PPD & The US Content Center
With the salon and its professionals as the foundation of all we do, L’Oreal Professional Products Division is comprised of iconic salon color and retail brands including: Redken, Kerastase, L’Oreal Professionnel, Pureology, Matrix, Biolage, Mizani, Pulp Riot, and Shu Uemura.
The PPD US Content Center is a fast-paced, highly collaborative hub of creative excellence. We are responsible for bringing our brands’ stories to life across all digital and social touchpoints, ensuring our content is social-first, highly engaging, and tailored to the unique communities of both stylists and consumers.
What You Will Learn:
We are seeking a highly creative, strategic, and hands-on Digital Content Manager to be the dedicated US content resource for one of PPD’s most prestigious haircare brands – Redken.
The ideal candidate is a creative storyteller who has experience in bringing ideas to life. This role is focused on the Redken consumer business, so having a strong passion for social media and an innate sense of what makes branded content disruptive to the consumer audience is a must. You will serve as the dedicated content champion for your brand, working directly with marketing, advocacy, and digital teams to ideate, produce, and optimize branded content. From creating benchmark-beating paid media assets to enhancing before/after imagery for PDP, you’ll help the brand fill their content gaps with premium, A+ assets. You’ll be pitching new concepts to brand stakeholders and executing production seamlessly from pre-to-post, all while adhering to industry-leading and retailer best practices.
Key Responsibilities
1. Content Strategy and Planning
- Strategic Road Mapping: In collaboration with brand stakeholders and cross functional partners, develop a yearly/quarterly digital content strategy aligned with the brand goals, tentpole moments, product launch calendars and digital marketing KPIs.
- Asset Mapping & Management: Build and manage a centralized creative production calendar, outlining timelines from initial briefing to final delivery. Plan external support and resourcing in alignment with these content calendars.
- Creator & Talent Networks: Develop UGC creator and talent networks in adherence with brand archetypes who can deliver premium paid social content tailored to the different stages of the consumer journey.
- Creative Pitching: Proactively develop, build and pitch innovative visual concepts, storyboard ideas and platform placement strategies to brand stakeholders.
2. Content Creation and End-To-End Production
- Project Management: Manage all project timelines, partners and tasks, ensuring all campaigns are delivered on time, on budget, and to the highest quality standards.
- Content Execution: Oversee the end-to-end physical and digital production (planning, scripting, storyboarding, shooting, and editing) of net new video and still content. Ability to shoot agile content and understand basic filming best practices is a must.
- Collaboration with Production Managers: Work hand-in-hand with other Content Production Managers to streamline workflows, share learnings, budget efficiently, manage crew/creatives, and ensure all output meets PPD's high aesthetic standards.
- Asset Compliance & Delivery: Ensure all digital files are optimized for their respective platforms, fully compliant with legal requirements, and neatly archived in our digital asset management system.
3. Partnership & Collaboration
- Strategic Advisory: Act as a trusted creative consultant to the brand team, helping them translate traditional brand codes into authentic, owned content expressions.
- Cross-Functional Alignment: Foster highly collaborative relationships with Brand Marketing, Advocacy/Influencer, Ecommerce, Education, and Media teams to ensure content supports broader activations and goals.
4. Performance Analysis, Testing and Optimization
- Performance Monitoring & Insights: Work with cross functional partners to track and analyze creative data and performance metrics. Translate these metrics into highly digestible, actionable insights and recommendations for the brand.
- A/B Testing: Design and execute structured A/B tests (testing different hooks, visual styles, or CTAs) to continuously improve content performance.
- Optimization: Actively “growth hack” existing assets – making data-backed recommendations to repurpose, re-edit, or sunset underperforming content to maximize return on investment (ROI).
Qualifications & Experience
- Experience: 3-5 years of professional experience in content production or strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation). Previous experience working within a creative agency, digital publisher, or a highly active consumer brand team is a plus.
- Storytelling Mindset: Strong background in ideating and connecting brand stories through content, developing innovative formats and a calculated risk taking mindset that keeps our brands at the forefront of the hair industry.
- Technical Literacy: Proficient in mobile/social shooting techniques (lighting, framing, and audio) and mobile or traditional editing tools. Deep understanding of native platform tools and algorithms.
- Pop Culture Savvy: Deep personal passion for beauty, hair, and pop and social internet culture. You are quick to understand why content performs and how to translate those insights for continued growth.
- Work Style: Exceptionally self-motivated and comfortable operating with high autonomy, yet fundamentally collaborative and open to feedback. Excellent presentation and communication skills to successfully pitch and sell creative ideas to stakeholders.
Why Join L'Oréal PPD?
- Innovation: We are pioneers of beauty tech and digital-first storytelling.
- Growth: Access to unparalleled career development opportunities across L'Oréal’s 36+ global brands.
- Culture: A dynamic, diverse, and inclusive environment located in the heart of NYC at Hudson Yards, boasting state-of-the-art content studios.
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
- Salary Range: $98,400 – $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.