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Director - Organic Social (PPD)
senior · Marketing
Director of Creative Social Production – PPD US Content Center
Location: New York, NY (10 Hudson Yards)
Division: Professional Products Division (PPD)
Reports To: AVP, Digital Content PPD
Employment Type: Full-Time
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
About L'Oréal PPD & The US Content Center
With the salon and its professionals as the foundation of all we do, L’Oreal Professional Products Division is comprised of iconic salon color and retail brands including: Redken, Kerastase, L’Oreal Professionnel, Pureology, Matrix, Biolage, Mizani, Pulp Riot, and Shu Uemura.
The PPD US Content Center is a fast-paced, highly collaborative hub of creative excellence. We are responsible for bringing our brands’ stories to life across all digital and social touchpoints, ensuring our content is social-first, highly engaging, and tailored to the unique communities of both stylists and consumers.
What You Will Learn:
We are seeking a visionary, highly tapped-in, and editorial-minded Director of Creative Social Production to join the PPD US Content Center. This role sits at the intersection of pop culture, social trend-jacking, and high-velocity digital production.
The ideal candidate lives and breathes social media, possessing an innate sense of what is bubbling up on TikTok, Instagram, YouTube, and emerging platforms. You will partner closely with our portfolio of PPD Brands and Content Production Managers to ideate, plan, pitch, and produce end-to-end, social-first creative assets. From rapid-response organic trend execution to building premium, repeatable owned social series, you will help define how our brands show up and engage on social-first channels.
With a robust background in editorial-style production, you know how to build a content calendar that tells a cohesive story, pitches compelling concepts to brand stakeholders, and executes production seamlessly from pre-to-post, all while adhering to industry-leading social best practices.
Key Responsibilities
1. Social-First Editorial Strategy & Ideation
- Pop Culture & Trend Monitoring: Serve as the "eyes and ears" of the division, continuously monitoring social conversations, viral audio, cultural moments, and industry trends to identify instant opportunities for our brands. Responsible for keeping division up-to-date on algorithm changes, new platforms, and what’s winning in organic social.
- Creative Pitching: Proactively ideate and pitch end-to-end, multi-platform social series, franchises, and standalone campaigns to Brand Teams and Content Leaders.
- Editorial Programming: Translate brand priorities into highly engaging, repeatable, and episodic social programming that builds long-term community loyalty.
2. End-to-End Creative Production
- Agile Content Creation: Lead the swift production of rapid-response, organic social assets through net-new production or clipping to capitalize on real-time trends before they fade.
- Series & Franchise Execution: Oversee the end-to-end physical and digital production (planning, scripting, storyboarding, shooting, and editing) of original, social-first video series.
- Collaboration with Production Managers: Work hand-in-hand with Content Production Managers to streamline workflows, budget efficiently, manage crew/creatives, and ensure all output meets PPD's high aesthetic standards.
- Social Best Practices: Ensure 100% of produced content is optimized for platform-specific behaviors (e.g., dynamic hook styling, natural pacing, precise framing, accessible captioning, and correct asset specs).
3. Brand Partnership & Collaboration
- Strategic Advisory: Act as a trusted creative consultant to individual PPD Brand Teams, helping them translate traditional brand codes into authentic, owned social expressions.
- Cross-Functional Alignment: Foster highly collaborative relationships with Brand Marketing, Advocacy/Influencer, Education, and Media teams to ensure social content supports broader omni-channel campaigns.
Qualifications & Experience
- Experience: 10 years of professional experience in editorial production, social media creation, or digital journalism. Previous experience working within a creative agency, digital publisher, or a highly active consumer brand team is required.
- Social Series Portfolio: A proven track record of pitching, planning, and producing highly successful, end-to-end social series/franchises. Please be prepared to share portfolio links.
- Editorial Mindset: Strong background in structuring content calendars, developing programmatic formats, and managing continuous content pipelines.
- Technical Literacy: Proficient in mobile/social shooting techniques (lighting, framing, and audio) and mobile editing tools. Deep understanding of native platform tools and algorithms.
- Pop Culture Savvy: Deep personal passion for beauty, hair, and pop and social internet culture. You are quick to understand why things go viral and how to responsibly translate those trends for corporate brand safety.
- Work Style: Exceptionally self-motivated and comfortable operating with high autonomy, yet fundamentally collaborative and open to feedback. Excellent presentation and communication skills to successfully pitch and sell creative ideas to stakeholders.
Why Join L'Oréal PPD?
- Innovation: We are pioneers of beauty tech and digital-first storytelling.
- Growth: Access to unparalleled career development opportunities across L'Oréal’s 36+ global brands.
- Culture: A dynamic, diverse, and inclusive environment located in the heart of NYC at Hudson Yards, boasting state-of-the-art content studios.
As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
- Salary Range: $138,400 – $200,800 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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