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Senior Director, Marketing Analytics
senior · Marketing
WHO WE ARE
fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, bodycare, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more.
We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.
Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.
MAIN JOB OBJECTIVE
The Sr. Director, Marketing Analytics will stand up a new function within Global Marketing connecting key business insights, consumer trends, financial insights, and KPIs to brand and market strategies. This role will provide valuable insight for and drive long term strategic planning by increasing visibility of sales trends through regular reporting, analyses, and market research to the marketing strategy, innovation, and marcom teams to drive annual strategy development. They oversee all data sources from internal collection and industry market research, including ensuring validity of data and understanding scope and completeness. They provide increased visibility of consumer purchase trends through designing and training accessible reporting and tools and execute other regular analysis for strategic business questions. They develop product ambitions to size up opportunities and align with greater financial business goals and oversee ad hoc additional market research activity. Ultimately, ensuring all teams are driving to key metrics that will drive success and actions have measurable goals. This is a global department head and heavily cross functional role across all of marketing, finance, operations, and local markets.