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Vice President, Martech Operations and AI Enablement Lead
senior · Marketing
Join the Marketing team!
As the Martech Operations and AI Enablement Lead in Marketing, you will lead a role that is intentionally balanced between Channel Execution and Operations and technology transformation. Approximately half of the role is focused on operating discipline, team enablement, execution quality, controls, capacity, service delivery, and continuous improvement across marketing operations. The remaining focus is on operationalizing Martech platforms, AI-enabled capabilities, workflow modernization, and process efficiency in partnership with Product, Technology, Data, Controls, Channel Execution, and business teams. The role requires working knowledge of Martech tools and platforms, experience running or enabling Martech operations teams, and the ability to connect technology delivery to measurable marketing impact.
Job responsibilities
- Lead Martech operations transformation initiatives while maintaining a strong operating focus across Channel Execution, service delivery, execution quality, controls, and speed to market.
- Operationalize technology capabilities by defining use cases, operating routines, process changes, controls, adoption plans, and measurable outcomes.
- Partner with Product and Technology teams to translate marketing needs into platform requirements, backlog priorities, release readiness, and adoption plans.
- Assess current Martech tools, workflows, data handoffs, and execution processes to identify opportunities for simplification, automation, and efficiency.
- Drive AI enablement opportunities that support productivity, quality assurance, decision support, content or workflow acceleration, and human-in-the-loop controls.
- Lead cross-functional change management across Marketing, Channel Execution, Data, Controls, Risk, Legal, Compliance, Product, and Technology partners.
- Establish governance routines and performance measures to monitor adoption, operational impact, process adherence, and continuous improvement.
- Guide Martech operations and channel execution teams through process transformation, operating model changes, role clarity, training, adoption, and post-launch stabilization.
- Create executive-ready updates that clearly communicate business impact, risks, dependencies, decisions, and next steps.
- Build scalable playbooks, documentation, operating models, and readiness materials that help teams sustain new Martech and AI capabilities.
Required qualifications, capabilities, and skills
- Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, or related field.
- Experience leading Martech operations, marketing technology implementation, digital transformation, campaign operations, workflow automation, or AI enablement initiatives.
- Working knowledge of Martech tools and platforms, including campaign management, workflow, CRM, data activation, decisioning, personalization, marketing automation, Adobe, Segment, Tableau, Excel, SQL, or Python.
- Proven experience in data analytics, customer segmentation, audience strategy, measurement, or data-driven marketing execution.
- Experience improving and operationalizing technology capabilities that impact marketing execution, controls, productivity, operational efficiency, and business outcomes.
- Experience running, supporting, or transforming Martech operations or channel execution teams, including operating routines, service delivery, controls, capacity, quality, and performance management.
- Strong understanding of digital marketing principles, process transformation, change management, operating models, adoption planning, controls, and operational efficiency levers.
- Ability to translate business requirements into technical specifications and distill complex technical problems for non-technical business partners.
- Ability to connect platform capabilities to practical business use cases, process changes, training needs, and measurable impact.
- Team player with ability to build strong cross-business relationships across Product, Technology, Data, Operations, Controls, Risk, Legal, Compliance, and business stakeholders.
- Strong communication skills with the ability to influence, manage, and clearly articulate priorities, risks, decisions, and outcomes to project stakeholders and senior management.
Preferred qualifications, capabilities, and skills
- Experience with enterprise marketing platforms, campaign workflow tools, customer data platforms, Salesforce Marketing Cloud or similar marketing automation tools.
- Understanding of responsible AI practices, automation design, governance, data controls, and human oversight in marketing use cases.
- Experience with Agile delivery, product backlog management, release readiness, user acceptance testing, and platform adoption.
- Experience in financial services, regulated industries, or environments with rigorous control and documentation expectations.
- Experience building transformation roadmaps, business cases, executive materials, and operating model recommendations.