Regional Sales Manager, Greater Shanghai Region

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Regional Sales Manager, Greater Shanghai Region

Sales & Business Development

Job Description :

Regional Sales Manager, Greater Shanghai Region

About the Sales Function

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. 

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. 

Role Purpose

Lead and grow the business across the Greater Shanghai Region, including Shanghai, Jiangsu, Zhejiang and Anhui. Drive sales performance, strengthen customer and distributor partnerships, and develop a high-performing sales team to achieve business targets.

Key Responsibilities

Business Growth

• Deliver regional sales, market share, and profitability targets.
• Develop and execute annual business plans.
• Identify and capture growth opportunities across channels and customers.

Customer & Distributor Management

• Build strong relationships with key customers and distributors.
• Drive excellent execution of sales and marketing initiatives.
• Ensure effective distributor performance and market coverage.

Team Leadership

• Lead, coach, and develop the regional sales team.
• Build a performance-driven culture with clear accountability.
• Support talent development and succession planning.

Market Development

• Expand distribution and visibility across key cities and channels.
• Monitor market trends, consumer needs, and competitor activities.
• Work closely with Marketing, Finance, and other functions to deliver business goals.

Qualifications & Experience

• Proven field sales experience, with at least 3 years in a people management role.
• Strong experience in FMCG, premium consumer goods, beverage, luxury, or related industries.
• Proven track record of delivering sales growth and managing distributors.
• Strong leadership, negotiation, communication, and analytical skills.

Success Profile

• Results-oriented and commercially driven.
• Strong customer relationship management skills.
• Effective team leader and coach.
• Entrepreneurial mindset with strong execution capability.
• Willingness to travel within the Greater Shanghai Region as required.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

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