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T&T - Customer - M&C-Senior Consultant | SFMC | Delhi CEC | Marketing & Commerce
senior · Marketing
T&T - Customer - M&C-Senior Consultant | SFMC | Delhi CEC | Marketing & Commerce
• Job requisition ID : 103532
• Location: Delhi CEC
• Entity: Deloitte Touche Tohmatsu India LLP
The team
Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Your work profile
Job Description
Roles and Responsibilities
- Experience with Salesforce Data Cloud
- Experience with Salesforce Marketing Personalisation/Interaction Studio Tool.
- Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder™, Cloud Pages, SMS, WhatsApp and push notification campaigns.
- Deep understanding of data modelling, integration architectures and data governance best practices.
- Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
- Translate client requirements in detail, well to understand technical and functional documentation.
- Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
- Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
- Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
- Experience on Website and mobile app event tracking, API integrations and SDKs.
- Experience on Salesforce connectors, Code languages (incl. SSJS), knowledge of JSON data structure and should be excellent with SQL.
- Awareness of developing AMP scripts in journey builder or profile segmentation.
- Understanding of key design patterns and large data volume limitations and best practices.
- Understanding of data sharing and visibility considerations and how these play into platform architecture.
- Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud.
- Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.
Essential Skills and experience
· 5 to 7 years of experience in SFMC (Email Studio, Journey Builder, CDP, Einstein, Automation studio, AMPscript, SSJS, SQL, HTML/CSS etc.)
· Experience in gathering and documenting requirements for marketing applications
· Full life cycle implementation experience using various SDLC methodologies.
· Excellent communication skills in both verbal and written English
· Strong customer service focus
· Engaging and friendly personality
· Collaborative, flexible and a team player
Desirable Skills and experience
· Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.
· Experience with technologies and processes for content management systems, digital asset management software, web content management
· Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
· Experience with marketing customer data models
Key Competencies
- Strong expertise in behavioral targeting and AI-driven personalization.
- Ability to translate business requirements into scalable personalization use cases.
- Detail-oriented with strong debugging and problem-solving skills.
- Effective collaboration with marketing, product, and engineering teams.
Nice to Have
- Experience with eCommerce personalization use cases (product recommendations, cart abandonment, etc.).
- Exposure to CDPs or Data Cloud implementations.
- Knowledge of HTML/CSS and front-end frameworks.
- Understanding of privacy and consent frameworks (GDPR, etc.).
- This profile does not involve extensive travel for work.
- Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.
Education: B.Tech.B.E
Key skills required:
As a Senior Consultant in our M&C:AMC Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -
Salesforce Martech specialist for AGCO
1 Data Cloud and 1 Marketing Cloud