Media Lead Analyst

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Media Lead Analyst

senior · Marketing

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Job Overview

We are seeking an experienced and detail-oriented Ad Trafficking Manager with 6-10 years of progressive experience in digital ad operations and ad trafficking, including extensive hands-on expertise with Google Campaign Manager 360 (CM360). This role will be responsible for leading the end-to-end setup, implementation, quality assurance, tracking, and optimization of digital advertising campaigns across multiple channels and platforms.

The ideal candidate is a subject matter expert in ad serving technologies, campaign trafficking, tagging strategy, and troubleshooting. They will serve as a key operational lead, partnering closely with media, analytics, creative, and technology teams to ensure flawless campaign execution, accurate measurement, and data integrity. While this role does not have direct people management responsibilities, it will provide guidance, mentorship, and oversight to junior trafficking and ad operations resources.

Responsibilities:

• Campaign Setup & Management: Lead the setup and configuration of advertisers, campaigns, placements, creatives, and tracking within CM360. Ensure campaigns are launched accurately and on schedule while adhering to client requirements and internal standards. Establish and maintain trafficking best practices, naming conventions, and process documentation. Manage campaign assets, timelines, and deliverables across multiple concurrent campaigns.
• Creative Asset Management: Oversee the upload, testing, assignment, and deployment of display, video, rich media, and native creative assets. Perform comprehensive pre-launch quality assurance to validate creative functionality, specifications, and landing page destinations. Support complex creative implementations and provide technical guidance to team members and stakeholders.
• Tracking & Measurement: Generate, implement, validate, and troubleshoot ad tags, click trackers, and Floodlight tags across media partners and publishers. Ensure conversion tracking accuracy and maintain data integrity across campaign measurement frameworks. Investigate and resolve tracking discrepancies, implementation issues, and reporting inconsistencies. Partner with analytics and measurement teams to support attribution and performance reporting requirements.
• Reporting & Campaign Optimization: Generate and analyze campaign delivery, pacing, and performance reports within CM360. Monitor campaign performance and proactively identify potential delivery or tracking issues. Provide actionable insights and recommendations to support optimization efforts. Collaborate with media and analytics teams to ensure accurate measurement and reporting.
• Quality Assurance & Operational Excellence: Lead pre-launch and post-launch QA processes for campaigns, creatives, and tracking implementations. Develop and enhance processes that improve accuracy, scalability, and operational efficiency. Identify opportunities for workflow automation and process improvements. Maintain high standards for campaign execution and risk mitigation.
• Cross-Functional Collaboration: Serve as the primary ad trafficking and ad-serving resource for internal and external stakeholders. Partner with media planning, buying, analytics, creative, development, and vendor teams to support campaign launches and ongoing execution. Translate technical requirements into clear and actionable guidance for cross-functional partners. Provide oversight and day-to-day support to junior trafficking resources, ensuring adherence to established processes and quality standards.
• Technical Troubleshooting: Act as the escalation point for complex ad serving, tracking, creative rendering, and reporting issues. Work directly with platform partners and vendors, including Google and Innovid, to resolve technical challenges. Utilize debugging and validation tools to diagnose and resolve implementation issues efficiently.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in digital ad operations, ad trafficking, or campaign management.
• Advanced expertise in Google Campaign Manager 360 (CM360).
• Proven experience managing complex digital campaigns across display, video, rich media, and programmatic channels.
• Strong knowledge of ad serving technologies, tracking methodologies, DSPs, SSPs, ad exchanges, and digital measurement frameworks.
• Experience implementing and troubleshooting Floodlight tags, conversion tracking, and attribution solutions.
• Advanced proficiency in Microsoft Excel and reporting platforms such as Tableau or Looker.
• Exceptional attention to detail, project management, and organizational skills.
• Strong analytical and problem-solving abilities with the ability to identify root causes and implement lasting solutions.
• Excellent written and verbal communication skills.
• Proven ability to manage multiple high-priority projects in a fast-paced environment.
• Experience providing guidance, mentorship, and workflow oversight to junior team members.

Preferred Qualifications:

• Experience with additional ad servers such as Innovid or Flashtalking.
• Knowledge of DSPs including DV360, The Trade Desk, and Google Ads.
• Experience with Chrome Developer Tools, Charles Proxy, or similar debugging solutions.
• Working knowledge of HTML, CSS, JavaScript, and tag management systems such as Google Tag Manager, Tealium, or Ensighten.
• Experience with SQL, Python, or other data analysis tools.
• Familiarity with privacy regulations including GDPR, CCPA, and other global data governance requirements.
• Bachelor's degree in Marketing, Advertising, Business, Computer Science, or a related field.

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.

Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.

Illinois residents – AI Notice and Right

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