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Accessories Merchandising Assistant Manager, HKMO
mid · Luxury & Retail
Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
MAIN PURPOSE
The Accessories Merchandising Assistant Manager, HK & Macau, drives category performance through four strategic pillars: (1) Assortment & Visibility, (2) Marketing & Launch Activation, (3) Novelties Management, Market Intelligence & Pricing, and (4) Stock Optimization & Performance Drive — acting as the strategic bridge between Region, Boutiques, and Commercial teams.
KEY RESPONSIBILITIES
Assortment and Visibility
- Lead the implementation of regional merchandising guidelines across all local boutiques, ensuring brand integrity and consistency
- Contribute to assortment width and boutique typology / clustering, ensuring differentiation aligned with each door's role, clientele, and sales potential (in collaboration with commercial for qualitative insights)
- Translate the regional visibility strategy into a local visible assortment guideline by cluster, in close collaboration with VM (zoning, display, presentation)
- Continuously review and optimize product assortment, display, and stock visibility by doors to maximize sales and customer experience
- Conduct regular boutique visits to ensure merchandising standards are met and maintain a seamless flow of communication between boutiques and office teams
Marketing and Launch Activation
- Cascade and prioritize the regional marketing calendar locally, by category and channel (retail, digital, CRM, events), aligning resources and focus with commercial priorities
- Provide local visibility on the 360-activation plan (push, events, pop-ups, reveals) to Commercial, VM, and Sales Operations, ensuring a consistent cross-functional approach
- Communicate launch strategy and priorities to the commercial team ahead of each wave (pre-launch needs: press samples, roadshow, training) and ensure timely, accurate execution of product launches, seasonal updates, and special events
Novelties Management, Market Intelligence and Pricing
- Continuously monitor the Accessories market landscape – key players, competitive activities, emerging trends, and consumer behavior – and share regular qualitative insights with local management and Region
- Provide local novelties inputs (qualitative forecast, client appetite signals, clienteling feedback) and monitor performance vs. expectations, sharing actionable insights with the North Asia Region
- Conduct regular competitive benchmark on assortment, pricing, novelties, and visibility across key players
- Contribute to local pricing positioning reviews and support new price implementation in coordination with the North Asia Region
Stock Optimization and Performance Drive
- Partner with local retail and sales teams to drive sell-out initiatives and achieve targets, leveraging rigorous analysis of local sales data and customer feedback to identify performance drivers and corrective actions
- Lead the local slow movers action plan, identifying corrective levers (zoning, push, training, clienteling, transfers)
- Co-manage scarcity with the Region and commercial team: contribute to allocation logic, prioritization between doors, and client reservation principles
- Together with the Region, propose product alternatives and stock allocation strategies during shortages to protect sell-out and client experience
- Animate stock visibility and rotation processes with retail and supply chain, without owning operational inventory management
5. Cross-functional Collaboration & Communication:
- Serve as the primary strategic liaison between the local market and regional marketing / merchandising, providing local insights and product priorities to Communication, Client, VM, and Commercial teams
- Provide expert product knowledge and merchandising support to sales teams, developing or adapting training materials and sales tools to boost category performance
- Actively participate in regional calls and meetings, representing the Hong Kong and Macau market perspective
Qualifications:
- Education: Bachelor’s degree in marketing, Communications, Business Administration, or a related field
- Experience: Minimum of 5+ years of professional experience in luxury industry, particularly in strong analytical roles (Accessories experience in the luxury sector is a plus)
- Language Skills: Fluency in English is mandatory. Proficiency in Mandarin Chinese, Cantonese is highly advantageous
Professional competencies:
- Strategic thinking, with capacity to manage complexity and multiple stakeholders
- Excellent project management skills
- Strong written & verbal communication skills – great communicator
- Excellent computer skills: Word, Excel and PowerPoint
- Strong business acumen, and proficient in analytical skills incl. data analysis & insights sharing
Interpersonal competencies:
- Excellent presentation, communication & analytical skills
- Passion for Luxury, Accessories (nice-to-have)
- Customer-oriented behavior
- Strong collaborative working style & listening skills
- Enthusiastic, positive, engaged, team player
- Detail-focus and proactive approach
- Problem solving oriented
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