Manager, Digital Analytics

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Manager, Digital Analytics

manager · Marketing

Job Description We are seeking a dedicated and ambitious Manager of Performance Marketing Enablement to join us in Bangalore as part of the Performance Marketing team. In an age of AI and big data, we need to cut through the noise to find factual answers to drive our marketing strategy further. The role covers many marketing specializations with a core focus on pushing new and improved strategies to market. The successful individual will have experience using MarTech, multiple analytic stacks and have a passion to learn and remain up to date on emerging technologies to ensure we deliver the best digital marketing capabilities across the business.

Core Responsibilities: The individual will be responsible for leading the design, implementation, and optimization of marketing technology solutions to enhance marketing effectiveness and customer engagement. This role requires deep technical expertise, strategic vision, and strong leadership skills to drive efficiency, scalability, and innovation in marketing technology. The position involves collaborating with various teams in and out of marketing to align marketing technology initiatives with overall business objectives while ensuring compliance with data privacy regulations and security standards.

Marketing Technology Strategy and Implementation

• Design and development of scalable and robust marketing technology solutions, with a strong focus on Adobe Experience Cloud solutions.
• Ensure architectural alignment between marketing technology goals and business goals, maintaining consistency with industry best practices and technology standards.
• Identify and resolve architectural bottlenecks to enhance system efficiency and ensure seamless marketing operations.
• Develop and execute a comprehensive marketing technology strategy that aligns with overall business objectives and enhances customer engagement.
• Identify emerging trends and technologies to improve marketing effectiveness and optimize the customer journey.

Technology Enablement and Management

• Oversee the implementation, management, and optimization of key marketing technology platforms including Adobe Target, CDP, Adobe Analytics, Adobe Launch and Google Analytics.
• Lead efforts to collect, analyze, and leverage data to drive marketing strategies, campaign performance and customer insights.
• Develop and implement personalization and AB testing strategies to optimize site performance and improve customer experience.
• Build governance frameworks for marketing technology adoption, ensuring efficient workflows and standard processes are maintained throughout the organization.

Collaboration with Cross-Functional Teams

• Partner with the marketing, digital marketing & automation, data privacy and protection, and engineering teams to align technology initiatives with organizational goals and ensure seamless integration across all platforms.
• Serve as a key point of contact for marketing technology-related projects and initiatives, ensuring clear communication and stakeholder alignment.
• Collaborate with legal and compliance teams to ensure all marketing technology solutions adhere to security standards and data privacy regulations, such as GDPR and CCPA.
• Work closely with analytics and data science teams to monitor performance and drive data-driven marketing strategies.

About You

• Bachelor’s degree in information technology, marketing, or related field, or equivalent experience.
• 10+ years of proven experience in marketing technology, digital marketing, or related fields
• Deep expertise in Adobe Experience Cloud, including Adobe Analytics, Adobe Target, Adobe launch and CDP, Web SDK
• Strong understanding of analytical tools, web optimization, personalization, AB testing, and digital marketing strategies.
• Proven ability to manage complex projects, lead cross-functional teams, and drive business impact through technology enablement.
• Excellent analytical, critical thinking and problem-solving skills.
• Strong communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels to build long-standing relationships.

The ideal candidate for this role is a results-driven and diligent with a passion for driving digital transformation through innovative solutions. This individual should possess strong leadership skills, mentor teams, and a strategic approach to continuously optimize marketing performance and customer experience

Career Stage:

London Stock Exchange Group (LSEG) Information:

Join us and be part of a team that values innovation, quality, and continuous improvement. If you're ready to take your career to the next level and make a significant impact, we'd love to hear from you.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

You will be part of a collaborative and creative culture where we encourage new ideas. We are committed to sustainability across our global business and we are proud to partner with our customers to help them meet their sustainability objectives. Our charity, the LSEG Foundation provides charitable grants to community groups that help people access economic opportunities and build a secure future with financial independence. Colleagues can get involved through fundraising and volunteering.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

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If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.