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Senior External Communications Expert
senior · Marketing
As Allianz Benelux accelerates its market presence in the Benelux, this role is critical to shaping our external narrative, managing high-profile partnerships such as the Memorial Van Damme, and positioning Allianz as a trusted voice in the financial services market in the Benelux.
Role Purpose
Reporting to the Head of Communications, this role is responsible for developing and executing Allianz Benelux's external communications strategy. The focus is on building trust, protecting and enhancing the brand's reputation, and supporting business objectives across all external channels. A key priority is defining our thought leadership positioning — identifying the topics and narratives where Allianz Benelux leads the conversation in the market.
Key Accountabilities
- Develop an integrated external communications plan for Allianz Benelux, aligned with the overall business strategy
- Work closely with senior management and marketing and value proposition teams to identify PR opportunities and create compelling content
- Manage, shape and execute external PR opportunities
- Build and maintain strong relationships with Belgian and Dutch media
- Develop and coach company spokespeople for media interactions
- Represent Allianz Benelux at external events and manage key stakeholder relationships
- Manage issues and crisis communications, protecting the company's reputation
- Develop and manage the corporate social/digital media strategy to amplify Allianz Benelux's external presence
- Lead measurement and reporting on communications impact (media coverage, share of voice, sentiment analysis)
- Support high-profile sponsorship activations (e.g., Memorial Van Damme) with integrated communications planning
Technical Skills
- Excellent writing skills (French, Dutch, and English)
- Expertise in crisis/issue management
- Reputation management
- Media relations
- Digital and social media communications strategy
- Stakeholder management at Board and sr. management level
- Campaign planning and integrated communications
- Content strategy and storytelling
Qualifications, Experience & Competencies
Qualifications
- University degree in Communications, Journalism, Public Relations, or related field
- 8–10+ years of experience in external communications, PR, or corporate affairs
- Fluency in French, Dutch, and English (written and spoken)
Experience
- Proven track record in financial services communications or business journalism
- Established network of journalist contacts in Belgian and/or Dutch business and financial media
- Experience advising senior leadership / C-suite on communications strategy
- Track record of managing crisis or issues communications in a corporate environment
Competencies
- High level of influencing and persuasion skills
- Strong interpersonal skills and ability to build trust across all organizational levels
- Strategic mindset with the ability to translate business goals into communications plans
- Proactive, self-starting approach with strong project management capabilities
At Allianz, we're always on the lookout for individuals who are enthusiastic about AI and Data Analytics to shape the future and drive innovation across our organization.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges is what makes us a unique employer.
We are united by a shared commitment: to put our customers first and at the centre of everything we do. Their needs inspire our thinking and guide our actions.
Together, we can build an environment where everyone feels empowered and confident to explore, grow and shape a better future – for our customers and for the world around us. At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. The foundation for this is our inclusive workplace, where people and performance both matter, and where integrity, fairness, inclusion and trust are at the heart of our culture.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.
Join us. Let's care for tomorrow.