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Sales Manager
senior · Sales & Business Development
Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
MAIN PURPOSE
The Sales Manager is responsible for Cartier market share & brand presentation in Cartier Internal Retail as well as Wholesale (Retail Partners point of sale) with a Cartier presence in the territory of the Mexico Republic (External Boutiques, Internal Boutiques + Watch POS). For retail, he/she leads the commercial development of Internal boutiques, directly managing the Boutique manager. For wholesale (POS + external boutique) he/she leads the Sell-Out development, objectives and projects. Acts as interface with all connected departments to guarantee end clients’ satisfaction.
Key Responsibilities
Retail
Performance Management and Business Development
Lead performance, sales and profitability of the boutiques, setting annual, quarterly, monthly targets per location and per partner
Drive and monitor the overall area turnover and manage budget control, including selling costs and travel & entertainment (T&E) expenses.
Drive relevant action plans for Boutique leaders to elevate business and image, ensuring alignment with Maison strategy and regional KPIs (e.g., openings, expansions, closings).
Negotiate commercial terms, ensuring commercial consistency, legal and contractual adherence, across all stores in the network, including Department Stores and Partners
Ensure the effective implementation and adaptation of all boutiques action plans.
Train and coach Boutique leaders on performance metrics to optimize sales and profitability
Continuously monitor performance across boutiques, identifying areas for improvement and implementing corrective actions.
Lead client engagement initiatives by monitoring dashboards and training Boutique leaders
Oversee and analyze the Client Satisfaction Barometer to ensure high levels of client service and satisfaction.
Promote and implement new commercial projects and initiatives, such as "match to traffic" strategies, and boutique excellence programs.
Team Leadership and Development
Lead and manage the development of boutique teams for assigned area.
Oversee team evolution in selected boutiques to optimize structure, agility and efficiency.
Actively participate in the recruitment process for boutique profiles, ensuring the selection of high-caliber talent.
Provide on-site mentoring and coaching to Boutique leaders, fostering their professional growth and leadership capabilities.
Nurture and support Career Committees to promote clear retail career paths and talent retention.
Act as an ambassador for the Maison building relationship with internal and external leaders, including regional leadership & peers, department stores and Partners ecosystems
Boutique Operations and Standards
Maintain a regular in-boutique presence through frequent visits within the area.
Ensure impeccable merchandising implementation, optimal stock levels, and adherence to grooming standards.
Maximise assortment, flows, and support boutique requests in collaboration with internal teams (high-end, operations, marketing etc)
Verify that all necessary tools and resources are in place to optimize boutique operations and maximize client-facing time.
Monitor competitor activities and services, including utilizing mystery shopper programs, to identify opportunities for improving client satisfaction.
Oversee and address client service cases to ensure prompt and effective resolution.
Provide on-site support for brand activities and projects, including events, pop-ins, exhibitions, and boutique opening, relocation or renovation initiatives, both internal and external.
Wholesale
Network Development, Sell-out ambitions
Ensures a flawless presentation of Cartier in each store under supervision.
Leverages the expert teams (Marketing and Public Relations, VM, CRM, SDP, Supply Chain, Training etc.) to build a meaningful and actionable business plan for each Retail Partner and each POS.
Defines with Marketing and local ExCo yearly and monthly sell-out forecasts.
Animates the Ambassadors community.
Depending on the Maison’s strategy, identifies, assesses and manages new opening/closing opportunities.
Negotiate commercial terms, ensuring commercial consistency, legal and contractual adherence, across all stores in the network, including Department Stores and Partners
New Retail strategy execution
Drives the transformation of the channel in line with the Maison’s strategy and transformation into New Retail: Espace installation in the whole network, clients’ data collection, clients’ services and activations development, and other New Retail projects.
External Boutique: seamless and full integration in Cartier ecosystem.
Maximizes the impact of each POS visit
Preparation: checks store status against prior commitments, analyses KPIs (sell-out, stock on hand, assortment relevance, consignment inventory, client satisfaction results, training status).
During visit actively develops the partnership (digs into the retailers’ concerns, updates the annual action plan), highlights environment & competition changes, adjusts brand presentation & merchandising, consignment inventory review, client experience).
After visit drafts a quick recap of mutual commitments, dispatches tasks to relevant Cartier teams.
Collects and develops market intelligence and update competitors’ information.
Brand ambassadorship
Is responsible for responding to partners’ questions, or redirecting these questions to relevant expert teams, as a key contact for them (product knowledge, after sales, deliveries, systems).
Resolves high-level client issues and develops appropriate solutions
Forges a senior-level relationship with major points of sales, chains and other business partners
Reporting & Information management
Coordinate Booster operations:
Supports the POS users, troubleshoots potential usage issues
Liaises with Booster key users, report issues, suggest improvements
Update the Sell-Out, Stock and Selling-Cost reporting each month,
Organize and maintain client’s database information
The preceding Key Responsibilities statements are intended to describe the general nature and level of work performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this position.
Candidate Profile
Proven experience in senior commercial roles, ideally with prior experience in boutique management.
Strong project management capabilities, demonstrated by a track record of successfully leading complex initiatives from conception to completion.
Strong analytical skills, with the capacity to translate complex data into clear, actionable insights that drive business results.
Successful experience in managing complex and mature teams.
Excellent communication and presentation skills, with the ability to inspire, influence, and engage diverse stakeholders across all levels.
A deep understanding of market dynamics, consumer behavior, and competitive landscapes, enabling strategic decision-making.
The ability to work collaboratively and effectively within a matrix organization, contributing positively to cross-functional teams.
Fluency in English is essential, and proficiency in additional languages will be considered a significant advantage.
A self-motivated, positive attitude, and a strong team player mentality.
High learning agility, with a continuous desire to adapt and grow in a dynamic environment.
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