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PR Assistant Manager
mid · Marketing
Relevant, masculine and British. Since 1893, Alfred Dunhill has been engineering unique and stylish luxuries for men. We seek people who have commitment and drive with a strong commercial focus, and will thrive in a creative environment that encourages innovative thinking.
KEY RESPONSIBILITIES
- Support the development and execution of PR strategies and initiatives in alignment with brand objectives.
- Build and maintain relationships with key media contacts, stylists, influencers, and external partners, serving as a day-to-day point of contact.
- Lead the preparation and distribution of PR materials, including press releases, media kits, newsletters, and product information.
- Coordinate media requests, interviews, and editorial opportunities, ensuring timely and accurate communication.
- Support the planning and execution of collection launches, brand events, press days, VIP events, and other PR activations, including guest management, venue coordination, and on-site operations.
- Manage press sample inventory, loans, returns, and logistics to support media placements, photoshoots, and events.
- Oversee the maintenance of press rooms, digital assets, and PR databases, ensuring all information is accurate and up to date.
- Monitor and analyse media coverage and PR performance, preparing regular reports and actionable insights.
- Conduct competitor benchmarking and monitor industry trends to identify opportunities and best practices.
- Support budget tracking and Manage administration, including invoice processing and expense reconciliation.
- Collaborate closely with global and cross-functional teams to ensure consistency in brand messaging and effective execution of PR initiatives.
REQUIREMENTS
Education:
- Bachelor's degree or higher (preferably in Public Relations, Communications, Marketing, Journalism, or a related field).
Work Experience:
- Minimum of 3 years of practical experience in PR or communications (experience in luxury, fashion, or lifestyle industries is a plus).
- Experience in media relations, event management, and content creation, and social media (LINE)
Language Skills:
- Japanese: Native level (business-level reading, writing, and conversational ability).
- English: Business level (proficient for communication with global teams, drafting English documents, and handling international media).
Skills:
- Excellent communication and interpersonal skills.
- Strong writing and presentation abilities.
- Project management skills and the ability to handle multiple tasks simultaneously.
- Proficiency in basic PC skills (Microsoft Office Suite: Word, Excel, PowerPoint).
- Knowledge and understanding of digital PR and social media.
ATTRIBUTES
- Professionalism: Possesses high ethical standards and a strong sense of responsibility, consistently approaching tasks with a professional attitude.
- Passion for the Brand: Deeply resonates with the world view and values of dunhill and is passionate about communicating appeal of dunhill.
- Attention to Detail: Strives for high-quality output and pays meticulous attention to detail.
- Proactiveness and Autonomy: Able to identify challenges, propose solutions, and act proactively.
- Adaptability and Flexibility: Capable of adapting flexibly to fast-paced environments and unexpected situations and handling them calmly.
- Teamwork: A team player who can collaborate effectively with other departments and external partners.
- Aesthetic Sense: Possesses an understanding of the brand's aesthetic and the ability to express it.