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VP, Marketing & Communications
senior · Marketing
Founded in 1860 in Florence as a workshop, shop and subsequently school of watch-making, Panerai is renowned for producing high-precision instruments for the Italian Navy with a pulse on innovation and function. Protected by military secrets, these creations were only launched in the International market when the brand was acquired by Richemont Group in 1997.
Today, the Maison advances through cutting-edge research, sustainability, and empowering modern heroes with a team that passionately brings value to Panerai's distinctive mix of Italian spirit and Swiss watchmaking excellence.
As our next VP, Marketing & Communications, North America, you will embark on a pivotal mission to lead all aspects of 360-degree omnichannel Marketing & Communications. You will develop and implement strategies that drive brand positioning, consumer awareness and desirability, client journey, and revenue growth across North America. This highly cross-functional role requires an entrepreneurial mindset and operational discipline, fostering strong internal and external partnerships to deliver engaging client experiences and meaningful results.
How will you make an impact?
Strategic Leadership & Budget Management:
Own strategic allocation and accountability of the A&P budget, ensuring clear ROI tied to regional P&L.
Drive integrated marketing and communications strategies across all departments (Retail, Wholesale, eCommerce/CRC, Finance, Operations, HR).
Serve as a key member of the North America Executive Committee and primary strategic partner with HQ.
Brand & Communications Strategy:
Define and localize the Maison's brand narrative for North America, adapting HQ guidelines for product launches and messaging.
Oversee integrated media strategy (digital, print, social, OOH/DOOH) for brand building and performance, directing agency partnerships.
Cultivate relationships within entertainment, sports, and cultural industries for high-visibility placements and manage local brand reputation.
Client Engagement & Experience:
Define the strategic vision for the B2C event calendar (approx. 300 annually) with built-in ROI measurement.
Own the North America CRM strategy in partnership with commercial heads, championing a client-centric mindset and designing personalized client journeys.
Team Leadership:
Build, mentor, and develop a high-performing marketing and communications team, fostering innovation and agility.
How will you experience success?
12–15 years of progressive marketing/communications experience, with at least 7 years leading cross-functional teams, ideally within luxury, premium retail, or hospitality.
Deep understanding of the luxury client, brand codes, and the North American market dynamics.
Proven track record in strategic A&P budget management with measurable ROI and driving transformational change.
Exceptional executive-level communication, presentation, and negotiation skills, with the ability to influence diverse stakeholders.
A strategic, creative, and analytical mindset, leveraging data for informed decision-making.
Demonstrated entrepreneurial approach to building impactful partnerships and activations.
Proficiency with relevant marketing technologies (e.g., Salesforce Marketing Cloud, Adobe Experience Cloud, SAP) and analytics tools.
Fluent English is essential; French or Italian is a strong asset, along with willingness to travel.
What makes Panerai unique?
Join a dynamic Maison spirit that values and empowers your unique skills and contributions.
Be part of a culture rooted in Collaboration, Shared Accountability and Excellence in Execution.
Collaborate across borders and cultures, gaining invaluable international experience.
Embark on a fulfilling career journey within Panerai and across the Richemont Group.
Your journey with us
Your experience begins with an introductory call with our HR team, followed by an in-depth conversation with the Hiring Manager.
The final stage is tailored to the role and responsibilities, ensuring a genuine mutual fit and giving you a true immersion into our Maison’s dynamic.
Salary Range: $220k - $248k
Salary will be negotiated based on skills and prior work experience.
We Offer:
Employee wellbeing is a top priority at Richemont. We offer a comprehensive benefits program to support employees and their loved ones. Our core benefits include medical, dental, and vision programs. Health savings and flexible spending accounts are also available. The company offers income protection solutions including life insurance, disability benefits, and 401(k) with employer match. Understanding the importance of work-life balance, our total rewards include paid time off, a wellness reimbursement benefit, and access to the employee assistance program. Employees are encouraged to make a difference in their local communities with volunteer days off, supporting initiatives that drive change.
Would you like to be a modern hero? Connect with us