Vista previa de la oferta
National Retail Director
senior · Luxury & Retail
Objectives:
- Develop the right B&M distribution network
- Lead the development and execution of brand retail strategy
- Lead the retail management team and field force to achieve sales target
Responsibilities:
Business Development:
- Review and implement BD strategy, explore opportunities to open new doors and continually improve door productivity, in terms of region, channels and products.
- Develop and implement the retail strategy that drives sales growth and enhances our overall unique customer experience.
- Collaborate with key MKT stakeholders to ensure brand consistency across all retail channels
- Analyze retail data and market trends to identify opportunities for growth and improvement of products and services.
- Lead the planning and execution of store opening, closure and renovation.
- Oversee the development and execution of retail marketing campaigns to drive for business result achievement
- Organize customer VIP events, propose exclusive offers, manage CRM strategy.
- Suggest Improvement of visual merchandising, products animation, product innovations and new scents.
- Follow stock and inventory with Supply Chain, deliver financial goals on DSO and counter inventory level
Retailers Relationships Management:
- Manage relationships with key retail partners, landlords and negotiate favorable terms.
- Excellent knowledge of market, clients, DS/mall locations and competitors
- Responsible for all business negotiations (new door opening, closing, improvement of trade terms, animations/podiums…)
Team Management and Development:
- Responsible for team recruitment, management, engagement and development.
- Cultivate company culture, strategy and policy to all team members.
- Motivate the team to achieve company objectives
KPIs
- Sales Target & Ranking Target
- Stock & Inventory management
- P&L management
- Team Management and Development
Competencies
- Bachelor's degree and above, minimum of 7-10 years of experience in luxury retail, with at least 3 years in a senior leadership role
- Proven track record of driving sales growth and profitability in a retail environment
- Excellent communication and interpersonal skills
- Ability to analyze data and market trends to inform strategic decisions
- Experience in negotiating and managing partnerships with retail partners
- Ability to work in a fast-paced, entrepreneurial environment
- Strong leadership and team management skills, be a talent motivator, skilled at identifying and nurturing team members’ inherent drivers to build high-performance team. Enthusiastic, positive, eager to develop people, friendly and energetic with a genuine desire to provide outstanding service for customers and coaching for the team
- High attention to details and service
- CRM management knowledge and experience, customer prospection and retention
- Knowledge of inventory stocking procedures and set up of process
- Flexibility to work various shifts, during weekend and ability to do multi-task
- Setting quantitative and qualitative KPI for the team
- Open-minded and adaptable, willing to embrace new skills, methods, and innovative sales approaches
- Passion for niche/luxury brands, genuine interest in and understanding of high-end niche fragrances
- Non-traditional sales leadership mindset, more focus on brand storytelling, customer experience, and value-driven sales than price promotions
- Detail-oriented, strong emphasis on precision in visual merchandising, training, and customer engagement
- Strategic market expansion, proven ability to develop and execute distribution strategies for niche brands in competitive markets
- Fluent in English