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Digital Store Operations Specialist - WeChat
mid · Luxury & Retail
The Digital Store Operations Specialist/Assistant Manager supports the development and execution of e-commerce operational strategies. The role focuses on assisting in daily store operations, monitoring sales performance, and implementing optimization tactics; Help analyze market trends and customer behavior to support operational planning and contribute to enhancing the online customer experience by tracking key website metrics.
Main Duties/Responsibilities
Business Support
- Assist in implementing e-commerce operational strategies aligned with company objectives
- Support the tracking and analysis of store performance against sales targets
- Help prepare regular performance reports and identify sales trends
Store Operations Execution
- Execute daily store operations and assist in business monitoring to identify improvement opportunities
- Conduct regular monitoring of market trends and competitor activities
- Assist in implementing operational projects based on team direction
Customer Experience Support
- Monitor key website performance metrics.
- Based on customer behavior, identify opportunities to enhance customer experience and implement user interface improvements and shopping process optimizations
Data Analysis
- Support data collection and reporting for store operation effectiveness evaluation
- Analyze and interpret operational data to identify business challenges and opportunities
- Lead data-driven operational adjustments and projects
Cross-functional Collaboration
- Collaborate with internal stakeholders & support communication across different functions to help achieve operational goals
Skills / Experience Required
- Education: Bachelor's degree or above
- Experience: 3-5 years of experience in e-commerce operations; understanding of digital and business fundamentals
- Analytical Skills: Basic problem-solving skills with ability to work in fast-paced environments
- Data Skills: Basic data analysis capability with willingness to develop business acumen
- Industry Experience: Exposure to luxury fashion/beauty brands preferred
- Platform Experience: Experience supporting marketplace stores (Tmall/JD); Experience in running a mini program store (e.g., WeChat) is a plus
- Communication: Good communication skills
- Personal Qualities: Quick learner, proactive attitude, detail-oriented, team player