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Regional Visual Merchandising Assistant Manager
Marketing
The Regional Visual Merchandising (VM) Assistant Manager, APAC, plays a pivotal role in shaping and executing the brand's visual identity across the dynamic Asia-Pacific market. This role demands a highly collaborative and creative individual with a deep understanding of visual merchandising principles, regional market nuances, and a passion for elevating the customer experience. Working closely with both Travel Retail and Local Market CVM teams, the Assistant Manager will be instrumental in driving VM launches, adapting global strategies, and ensuring consistent brand representation across all touchpoints, including in-store environments, events, exhibitions, and new store openings. This role requires a blend of creative vision and commercial acumen, with a focus on translating brand narratives into compelling visual displays that drive business results.
Visual Merchandising Excellence:
- Strategic Collaboration:Partner with the Regional Visual Merchandising Manager, APAC, to strategically allocate workload and ensure comprehensive coverage of VM initiatives. Foster strong working relationships with global HQ VM teams and local market VM teams, advocating for and addressing the specific VM needs of the Travel Retail SEAOC region.
- Brand Guardianship & Localization:Champion brand aesthetics and ensure visual merchandising guidelines are consistently applied and regionally relevant. Collaborate with regional stakeholders, including the Marketing team, to develop and disseminate staging guidelines, axis rules, and visual guidelines, providing essential support for market adaptations, artwork files, and technical drawing reviews.
- Operational Execution & Support:Uphold Axis guidelines and the overarching merchandising strategy across all stores, proactively identifying and addressing VM collateral needs in partnership with Retail teams. Manage and liaise with external vendors for the regional production of soft POSM, including seasonal items in ensuring alignment with HQ guidelines, market needs, qualitative production, and timely delivery. Provide daily support to markets on VM documentation requests, including artwork, visual assets, and Axis rules guidance.
- Problem Solving & Adaptation:Demonstrate a keen ability to resolve store-specific merchandising challenges, adapting strategies based on regional characteristics, market demands, store design constraints, inventory levels, and prevailing business trends.
- Market Immersion & Guidance:Participate in team travel within APAC regions for ultimate door openings, providing expert guidance to local markets on VM set-up and execution.
Launch Development & Planning:
- Campaign Collateral Management:Oversee the entire lifecycle of campaign collaterals, from managing newness and institutional display design and concept adaptation to production and allocation.
- Visual Asset Optimization:Process cropping adaptations, strategically plan language integration, and validate visual assets to ensure maximum impact and regional relevance.
- Timely Implementation:Implement launches efficiently and effectively, adhering strictly to the marketing calendar and ensuring timely execution.
- End-to-End Support (TR SEAOC):Provide comprehensive support for all VM collateral updates throughout the year, specifically for the Travel Retail SEAOC region.