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Manager, Social & Community
manager · Marketing
At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Thailand, and the Philippines) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).
The Opportunity
Our Marketing organization aims to inspire and connect people through meaningful storytelling, always pushing the norms and boundaries, one person, one community at a time.
We are a strategic team of big thinkers and creatives who truly work interdependently to stimulate demand and driving traffic to our network. From developing marketing strategies, designing toolkits, connecting local consumer insights to our expertise & selection, planning our loyalty program, writing copy to building exciting in-store experiences, we are constantly finding ways remind beauty lovers why Sephora is extraordinary and cement our place as an authentic beauty expert.
Your Role at Sephora
As a Manager for Social & Community Marketing, you will be responsible for shaping and executing social media strategies for the region, designing content programs and on-brand experiences that drive consideration, connecting consumers, media & influencers to Sephora.
In this role, you will report to the Senior Manager, Brand & Communications, and will oversee and manage our overarching social strategy across owned and earned channels. You will work cross functionally with all departments to ensure strategy, message and materials are represented online in the most impactful way possible. You must have in-depth knowledge, understanding and experience in digital and social media, and preferably experience and/or interest within the beauty industry.
Key Responsibilities
- Community Marketing Strategist – Observe the latest social developments and trends within the beauty industry (notably vs key competitors) and design brand/community social strategies to best drive engagement and social share of voice for specific regions/countries within the SEA & Oceania region
- Design for scale: Developing a Growth strategy for our current influencer program (micro and nano) including but not limited to Market Assessment, “Go-to-market” strategy, platform specific strategy, ways of working operational model, etc
- Manage creator content across organic and paid social campaigns, partnering with Media and Legal teams to oversee content planning, delivery, boosting requirements, contracts and usage rights
- Strong understanding of key social performance metrics and analytics, knowing how it works together to drive sales/profitability for Sephora
- Manage external agencies’ relationship for budget optimization, ensuring delivery of on-time aligned content calendar plans with influencers and BAs in the program
- Delivery of on-time aligned regional community toolkits for Sephora’s trend-led marketing campaigns
- Custodian of our unique Sephora brand codes and expressions through community toolkit deployment
- Championing our customers – always briefing content through the lens of our customers
- Delivery of on-time post-mortem reports providing comprehensive performance and analysis for all influencer and BA led initiatives
- Analyse and report on Sephora’s Impact and Engagement Metrics across Owned & Earned social platforms via influencer marketing utilizing data from the Social Listening tool. Innovate new ways to improve and test and potentially scale new ideas/execution through key learnings across markets
- Lead as main Community contact for all brand partners, advising brands on how to win at Sephora from an influencer marketing POV to achieve mutually beneficial business objectives
- End to end Influencer management: Manage regional agencies and own and deploy allocated budget, overseeing invoice processing, and following up on vendor payments
- Lead reciprocal partnerships cross-functionally in a highly matrixed organization: Marketing (Marketing Leadership team, Integrated Marketing, Creative, CRM & Loyalty & Customer Experience), Merchandising (including Visual merchandising), Retail operations, In country teams and Stratcom/GMs
- Employ a strategic approach to process; organize and divvy up work effectively
- Demonstrate our Sephora values of Passion for Client Service, Innovation, Expertise, Balance, Respect for All, Teamwork, and Initiative
We're Excited About You If You
- At least 5 years of professional experience in social media platforms and influencer marketing preferably within the retail, beauty industry
- Prior experience working in an PR Events will be an added advantage
- Have a data-driven mindset with the ability to analyse KPIs and translate performance data into actionable insights
- Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment
- Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes
- Experience managing and working within an allocated budget
- Experience working with cross functional partners or clients to meet their business needs
- Ability to organize and manage multiple detail-oriented projects and to meet deadlines
- Willingness to approach projects with a can-do attitude and create process where there is not one
- Proficiency in Word, Excel, and Power Point
- Strong management skills
- International exposure
- Aligns the team in the mission and vision
- Understands the importance of team culture and dynamics
Here, you will find:
- Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
- Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
- Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference
It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.
Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.