Vista previa de la oferta
Assistant Product Manager - Kendo
mid · Marketing
MAIN OBJECTIVE OF THIS POSITION
Achieve product category business targets & strengthen the brand value by activating consumer with product newness, sharp communication, as well as the disruptive integrated marketing.
MAIN RESPONSIBILITIES OF THIS POSITION
1. Market & Consumer Insights
o Conduct ongoing market research, competitor analysis, and trend forecasting (color, texture, packaging, ingredients).
o Analyze sales data, customer feedback, and social listening to identify unmet needs and white-space opportunities.
2. Product Strategy & Development
o Define product positioning, target audience, key benefits, and unique selling propositions (USPs).
o Lead the full product lifecycle—from ideation and concept validation to launch and post-launch performance review.
o Provide expert input on shade ranges, formulas, textures, and sensory experience based on category expertise.
3. Cross-Functional Collaboration
o Partner with global on product operation to make sure on time deliver.
o Collaborate with cross function on go-to-market strategies, messaging, and promotional plans.
o Understand the business needs & align with Cross channel on daily executions.
4. Project & Cost Management
o Manage product development timelines, budgets, and resources to ensure on-time, on-cost delivery.
o Evaluate and negotiate with suppliers; optimize cost structure without compromising quality or brand standards.
5. Performance Tracking & Optimization
o Monitor post-launch KPIs (sell-through, repeat purchase, reviews) and recommend improvements or phase-outs.
PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND
Education: Bachelor’s degree or above
Experience:
o Minimum 2–5 years of product marketing related experience, Makeup related experience or heavy makeup user will be a plus.
o Keen eye for color, design, and beauty trends;
o active user of platforms like Instagram, TikTok, Xiaohongshu.
o Outstanding communication, negotiation, and stakeholder management abilities.
o Ability to manage multiple projects under tight deadlines in a fast-paced environment.
o Excellent analytical skills, fluent in English.