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Senior Manager Client Activation
senior · Marketing
Candidates should meet the following criteria:
- Higher education qualification or equivalent professional experience in marketing, business, digital, CRM, data, or a related field.
- 8 to 12 years of professional experience in CRM, client engagement, lifecycle marketing, marketing automation, client experience, or related areas.
- Demonstrated experience in complex, international, multi-brand, multi-market, or matrix organisations.
- Proven experience designing, implementing, or scaling client journeys, engagement programmes, or lifecycle initiatives.
- Strong knowledge of segmentation, audience strategy, targeting, and personalised activation approaches.
- Good understanding of data-enabled engagement practices, including scoring models, predictive approaches, or related analytical methods.
- Experience using AI tools, automation platforms, predictive models, or similar technologies in a marketing, CRM, or client engagement environment.
- Ability to coordinate and influence multiple stakeholders without direct hierarchical authority.
- Strong analytical, organisational, and communication skills.
- Professional fluency in English and French.
Preferred Qualifications
The following would be an advantage:
- Experience in luxury, premium, retail, hospitality, or other high-service client environments.
- Experience with clienteling models or omnichannel engagement strategies.
- Experience contributing to martech, orchestration, or product capability development.
- Experience building playbooks, maturity frameworks, or capability development programmes.