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Senior Media Specialist
senior · Marketing
Drive the strategic planning and flawless execution of Bvlgari’s media ecosystem across the Middle East, Africa and India, ensuring a seamless integration of offline and online channels to elevate brand visibility, support business priorities and maximize return on investment.
Encompassing end-to-end ownership of the brand's digital presence — from media-driven traffic and e-commerce performance to e-merchandising, platform partnerships and website experience — this position translates regional ambitions into measurable digital growth.
The role acts as a key liaison between HQ, regional stakeholders, media agencies and commercial partners, overseeing ATL campaigns, local productions, e-commerce activations and omnichannel initiatives while ensuring alignment with the Maison’s communication strategy.
Media Strategy & Campaign Planning
- Develop and execute regional media strategies aligned with business objectives and Maison priorities.
- Build annual and campaign-specific media plans across digital, print, outdoor and emerging platforms.
- Lead the end-to-end planning and execution of ATL campaigns in collaboration with the regional media agency.
- Identify opportunities to increase visibility, optimize investments and strengthen brand impact across markets.
Local Productions & Campaign Management
- Lead the media planning and coordination of regional productions, including Ramadan and other locally developed campaigns.
- Brief agencies and external partners, ensuring deliverables align with brand guidelines and HQ expectations.
- Coordinate approvals with HQ and regional stakeholders to ensure timely campaign launches.
- Manage production timelines and media rollouts from planning through execution.