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CRM MANAGER
manager · Luxury & Retail
Symbol of elegance and authentic luxury with its sophisticated and timeless Collections, CELINE is a French Leather-Goods and Couture House, driven by a strong artistic and holistic vision. CELINE’s ambition is to be one of the most iconic luxury brands worldwide.
To make this vision a reality, we are looking for agile, passionate, and authentic personalities who are eager to evolve in a highly creative and challenging environment.
YOUR WORK ENVIRONMENT
As CRM Manager, and part of the Clienteling & CRM Department, you will lead the development and execution of CRM strategies and data-driven initiatives designed to strengthen client relationships, elevate customer experience, and support business growth across North America.
In this role, you will oversee CRM campaign management, client insights, reporting, database quality, and performance tracking, while partnering closely with regional and global stakeholders to ensure excellence in CRM execution. You will play a key role in transforming client data into actionable business recommendations and in shaping a more personalized, consistent, and elevated client experience across the region.
This experience will enable you to deepen your expertise in luxury client behavior, omnichannel CRM strategy, and customer-centric decision-making within a prestigious fashion house.
YOUR IMPACT
CRM CAMPAIGN MANAGEMENT
- Lead the definition and execution of regional CRM strategies and seasonal action plans aligned with business priorities and client development objectives.
- Oversee the creation, deployment, and performance analysis of CRM campaigns across online and offline channels, ensuring relevance, consistency, and measurable impact.
- Drive client recruitment, retention, engagement, and reactivation initiatives through data-informed campaign planning and targeted actions.
- Measure campaign effectiveness and return on investment, translating results into clear recommendations for continuous optimization.