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Trade Marketing Manager
manager · Marketing
Job Summary
Kendo is seeking a motivated and creative Trade Marketing Manager to join our China marketing team. This is a business-critical role focused on creating and driving 360-degree activation marketing programs for our significant China expansions, including pop-up concept stores, department stores, and new retailers. The ideal candidate will combine strategic thinking, retail marketing expertise, and a deep passion for the beauty industry to deliver impactful trade initiatives and achieve commercial growth targets.
Key Responsibilities
Retail Performance:
· Lead the creation and execution of high-impact retail events for offline channels, including concept store/DS/special channels etc.
· Develop and implement comprehensive annual, seasonal trade marketing plans aligned with overall brand sales and marketing goals, tailored to different retail channels (including department stores, beauty specialty stores).
· Collaborate with the sales team to set trade marketing KPIs, track performance metrics, and adjust strategies timely to ensure the achievement of sales and brand exposure targets.
· Developing innovative event concepts for stores, not only limited to store opening but also always on for sustaining esp for the commercial moments.
· Plan and execute end-to-end retail trade activities, including new product launch events, in-store promotions, beauty workshops, pop-up stores, and seasonal limited-time offers, to drive foot traffic and in-store conversion.
· Manage gift-with-purchase (GWP), exclusive sets, and member-only promotion programs exclusive for the store. Design and implement point-of-sale (POS) materials.
· Meticulously tracking event performance with ROI mindset.
· Overseeing budgets and tracking expenses.
Collaborative Partnerships (Internal & External)
· Regularly communicating with stakeholders to maintain strong relationships and ensure smooth execution of campaigns.
· Build and maintain close collaborative relationships with key retail partners, distributors, and channel stakeholders, conducting regular communication and strategic alignment meetings.
· Negotiate trade marketing support resources, preferential shelf placement, and joint promotional opportunities with retail partners to maximize brand share of voice in channels.
Qualifications
· Bachelor’s degree in marketing, Business, or a related field.
· 5+ years of experience in marketing within retail or beauty, preferably with exposure to both digital and offline activations.
· Proven track record of developing and executing successful retail / trade marketing strategies in collaboration with retail partners.
· A solid understanding of the Chinese beauty market and consumer behavior.
· Strong analytical skills with experience in KPI tracking and data-driven decision-making.
· Excellent communication and interpersonal skills, with the ability to build relationships across various levels.