Vista previa de la oferta
CRM Manager
Marketing
- Develop and manage our CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives, reflecting the global client strategy set up by HQ.
- Set up and keep budget up to date covering all boutique activities, as well as KCPs and gifting.
- Mentor a growing team of in-boutique CRM ambassadors, fostering a culture of innovation and excellence.
- Liaise with partners in order to develop CRM communication tools.
- Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
- Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
- Design targets and manage UK clients when attending WW events and exhibitions
- Manage printed material orders management and distribution (catalogues, brochures, invitations, books, etc...)
- Monitor CRM and ECRM KPIs monthly through analysis and reporting.
- Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.
- Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
- Responsible for one-to-ones and one-to-many calendar management, deliverability and monthly reporting.
- Organise in-boutique events to acquire and convert prospects and increase repeat rates.
- Work closely with partners to optimize brand visibility and client acquisition.