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Senior Manager, BRAND MEDIA
senior · Marketing
- Minimum of 7 years of Brand Media & Marketing experience, with a preference for luxury retail.
- Proven ability to develop, launch, and optimize integrated media strategies and campaigns across diverse channels (OOH, print, paid social, video, display), ensuring alignment with global brand strategies.
- Skilled in managing media agencies and vendors, overseeing buying, and securing premium placements that reinforce brand storytelling.
- Skilled in setting up and launching paid social campaigns across platforms.
- Expert in coordinating, delivering, and approving creative assets and campaign copy, maintaining impeccable attention to detail and adherence to global brand guidelines.
- Experience in executing tailored marketing strategies for specific retail locations, including collaboration with mall marketing, VM, and CRM teams for activations and events.
- Strong analytical capabilities to track campaign performance, extract actionable insights, and make data-informed decisions, comfortable with metrics like impressions and CPMs.
- Exceptional written and verbal communication skills, with a proven ability to create clear, impactful presentations independently and confident public speaking abilities.
- A proactive, can-do attitude and strong problem-solving skills.
- Highly organized, capable of multi-tasking, and able to adapt and pivot effectively in a fast-moving, entrepreneurial environment while delivering top-class work with enthusiasm and high energy.