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Assistant Product Manager - Make Up For Ever
mid · Marketing
MAIN OBJECTIVE OF THIS POSITION
• Develop and implement Product Marketing plan to build brand image and long-term business growth of designated category for Make up for ever brand.
• Define media strategy to optimize investment and increase brand awareness.
• Lead own media accounts maintenance and content strategy
MAIN RESPONSIBILITIES OF THIS POSITION
• Market Trend understanding and analysis
a) Competitive Analysis on
- Competitors’ performance (BR), launches, activities (including procut, meida investment, social angel, offers)
b) Consumer insights
- Customers and their satisfactions/dissatisfactions, expectations
• Product Management
a) End to end Launch Activities and portfolio management:
- Define launch strategy ( MKT mix/ Omni 360) and lead execution of designated category for newness and yearly Repush activations through 360 dimensions : Product concept, digital, social communication, VM, training, channel strategy etc. to build integrated, engaging consumer brand experiences.
b) Media plan management:
- Define Brand Media Strategy as well as Campaign strategy
- Lead own media accounts
c) Co-work with cross founction teams to ensure on time delivery exellency:
- Omni VM activities:
Oversee and review creative materials ATL and BTL incl. KV, animation, prints, editorials/advertorials, websites and etc. to achieve high degree of image consistency from oneline and offline.
- Trade:
Co work with Trade marketing team to Design promotional plans based on product marketing strategy.
- Sales Forecast and Inventory Control
Work with supply chain and sales on monthly sales forecast & replenishment
-Training:
Co-work with training team on training material adaptation and support China training team for excellent training delivery to reach marketing expectation.
- Registration:
Oversee new products registration and coordinate legal team to ensure seamless products launches within marketing calendar; proactively identity potential issues and come up with contingency plan if needed.
MAIN KPIs OF THIS POSITION
• On time delivery of all campaign assets with favorable consumer & customer feedback
• Campaign performance across all aspects
• New launch forecast accuracy, readiness of HP and sufficient stock of products
• media kpi delivery, CPC,CPM,CTR
• cross function coordination on own media calendar
PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND
- Bachelor degree and above
- 5 years+ experience in related position, including SEM/SEO
- Social experience preferred
- Integrated marketing communication mindset
- Strategic thinking
- Drive for results
- Creative & stay updated to the trend
- Skillful in data analysis and insight generating
- Good sense of beauty industry
- Strong communication & interpersonal skills
- Attitude of “can do”/”make it happen”
- Fluent in English both for spoken and written