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Director, Omnichannel Digital/Director, Omnichannel Digital

senior · Technology / Software Development

Position Summary

The Director, Omnichannel Digital is responsible for leading Louis Vuitton China’s omnichannel digital capabilities, partnering closely with Digital Retail Operations (DRO), Client Development, Retail and NEO teams to build seamless omnichannel client experiences and commerce capabilities.

This role owns the omnichannel capability roadmap, product direction and business prioritization, while partnering with NEO for technology delivery. The role will establish and lead the Omnichannel Capability Forum to align priorities, drive capability evolution and strengthen cross-functional collaboration.

Key Responsibilities

Omnichannel Capability Strategy

• Define the long-term omnichannel capability strategy.

• Build integrated client journeys across digital and physical channels.

• Shape future omnichannel experiences supporting business growth.

Commerce & Omnichannel Portfolio

Own the roadmap across capabilities including:

• Ecommerce

• WeChat Mini Program

• Omnichannel commerce

• Client journeys

• Order and fulfillment experience

• Digital client experience

• Cross-channel capabilities

Omnichannel Product Leadership

• Define product vision and roadmap.

• Translate business opportunities into scalable digital capabilities.

• Drive capability evolution across channels.

Omnichannel Forum Leadership

• Establish and lead the Omnichannel Capability Forum.

• Align priorities across DRO, Retail, Client Development, Marketing and NEO.

• Drive governance, prioritization and investment discussions.

Cross-functional Partnership

Partner closely with:

• DRO

• Retail

• Client Development

• Marketing

• Data & Analytics

• NEO

to ensure business priorities translate into enterprise capabilities.

Innovation

Drive future capabilities including:

• AI-enabled commerce

• Personalization

• Connected client journeys

• Future omnichannel experiences

• Digital commerce innovation

Success Measures

• Improved omnichannel client experience

• Increased omnichannel capability adoption

• Strong business partnership

• Portfolio health

• Cross-functional alignment

• Delivery of measurable business outcomes

Ideal Background

A commercial digital leader with a strong ecommerce foundation who has expanded into omnichannel strategy, digital product leadership and enterprise capability development across retail and digital channels.

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