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Director, Digital Retail/Director, Digital Retail

senior · Luxury & Retail

Position Summary

The Director, Digital Retail is responsible for leading the evolution of Louis Vuitton China’s retail digital capabilities, partnering closely with Retail, Client Development, and NEO teams to continuously enhance store operations, CA productivity and client experience.

This role is not responsible for technology delivery. Instead, the role owns the business capability roadmap, solution prioritization, product direction and adoption across Retail Digital capabilities while working closely with NEO, who remains accountable for architecture, engineering, delivery and operations. The role will also serve as the Digital Lead for the Retail Solutions Forum, co-leading the capability roadmap together with the NEO lead.

Key Responsibilities

Retail Digital Capability Strategy

• Define and continuously evolve the Retail Digital capability roadmap.

• Translate business priorities into scalable digital capabilities.

• Build long-term retail digital capabilities rather than individual project solutions.

Retail Solutions Portfolio Management

• Own the Retail Solutions portfolio and roadmap.

• Drive prioritization, business case development and investment recommendations.

• Balance short-term business needs with long-term capability development.

Store Operations & CA Experience

Lead digital capabilities supporting:

• Store operational efficiency

• Client Advisor productivity

• Daily retail workflows

• Clienteling capabilities

• Journey and retail operational tools

• Operational excellence initiatives

Cross-functional Leadership

• Partner closely with Retail Excellence, Client Development and other business functions.

• Co-lead the Retail Solutions Forum with NEO.

• Drive alignment across business, Digital and NEO teams.

Product & Capability Integration

Ensure retail digital capabilities evolve as an integrated ecosystem by coordinating across Journey, ICON and other enterprise products.

Adoption & Value Realization

• Drive business adoption.

• Measure capability utilization and business outcomes.

• Continuously improve user experience based on business feedback.

Success Measures

• Improved Client Advisor productivity

• Improved store operational efficiency

• Strong adoption of retail digital capabilities

• Business satisfaction

• Portfolio health and roadmap execution

• Cross-functional alignment

Ideal Background

A retail operations leader who has successfully led digital transformation initiatives and is comfortable partnering with technology organizations to build enterprise capabilities.

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