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Head of Marketing - ANZ UFS
lead · Marketing
Job Title: Head of Marketing - ANZ UFS
Location: Sydney, Australia
Function: Marketing
Unilever Food Solutions (UFS) is a global leader in the foodservice industry, operating in over 76 countries with a clear ambition to serve 5 million operators by 2030 through superior products, insights and solutions.
The Head of Marketing – ANZ is responsible for defining and delivering the end-to-end marketing growth agenda across Australia and New Zealand. This role leads the development of operator-centric strategies, brand and portfolio growth, digital transformation, and demand generation, ensuring UFS wins in an increasingly competitive and fast-evolving foodservice market.
The role sits on the ANZ Leadership Team as well as that of the UKI-ANZ PU LT. The role is accountable for building a high-performing, future-fit marketing organisation, driving sustainable growth through insight-led innovation, market leading communication and trade activation as well as driving for data-driven decision making across the team.
KEY RESPONSIBILITIES
1. Growth Strategy & IBP Leadership
Define and lead the ANZ marketing strategy aligned to UFS global and regional priorities
Own marketing inputs into Integrated Business Planning (IBP) and deliver against financial targets (e.g. growth, penetration, funnel sufficiency)
Identify and unlock new growth spaces, segments and channels (e.g. chains, digital acquisition, new cuisines)
Translate global strategy into locally relevant execution plans
2. Brand, Portfolio & Innovation
Lead the end-to-end portfolio strategy across core and growth segments
Drive insight-led innovation pipelines and ensure strong funnel sufficiency to fuel growth
Deliver best-in-class brand campaigns that increase penetration, reach, share and deliver against innovation business objectives.
3. Operator-Centric Demand Generation
Develop and execute integrated demand generation strategies across all operator touchpoints
Lead customer marketing and channel strategy across key segments (including Casual Dining, QSR, Aged Care, Catering)
Ensure seamless end-to-end operator journeys across physical and digital touchpoints
Embed UFS’s proposition of providing solutions, including commercialising the Future Menus platform in ANZ.
4. Digital, Data & E-commerce Transformation
Own the digital marketing and eCommerce agenda across ANZ
Lead development and execution of digital strategy, ensuring learnings and improvements are adopted to drive results.
Ensure always-on strategy delivers chef centric content that converts.
5. Category & Insights Leadership
Leverage market, operator, and customer insights to inform strategy and decision-making.
Champion the use of data and analytics to drive commercial outcomes and prioritisation across the ANZ team.
Build strong category growth frameworks and support CD to represent these externally.
6. Team & Capability Development
Lead, coach and develop a high-performing marketing team across ANZ
Build capabilities in digital, data, innovation, and commercial marketing
Foster a culture of accountability, agility and continuous improvement
Drive strong engagement and organisational health (e.g. Univoice, ways of working)
SKILLS & EXPERIENCE
Significant experience in senior marketing leadership role, ideally in FMCG or foodservice
Proven track record in driving growth through brand, portfolio and innovation strategy
Strong expertise in digital marketing, data analytics, and demand generation
Ability to translate insights into commercial outcomes
Experience operating in complex, matrix organisations with global/local interfaces
Strong leadership and stakeholder influencing skills
What awaits you at Unilever?
The core of Unilever’s culture is captured as Human, Purposeful, Accountable. You will be joining a dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success.
This is your opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally. You will also benefit from amazing discounts on external company products, attractive employee referral reward program amongst other benefits.
This is a great opportunity to work within an iconic and global organization. We have gained our reputation as one of the world's most admired employers by providing an environment where individuals can achieve their goals, both professionally and personally. Make no mistake we expect a lot from our people as they do of us. So, if you can rise to the challenge, don't waste any time - apply now!
We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact anz.talent@unilever.com.
Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities. Interested in learning more, check out our Reconciliation Action Plan and Workplace Adjustment Policy on the Unilever webpage.
At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.
Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities.
At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.
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