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Customer Strategy & Trade Marketing Manager (Home Care)
mid · Marketing
Join us as Customer Strategy & Trade Marketing Manager (Home Care)
JOB PURPOSE
This role exists to translate Home Care business and category strategy into winning customer-centric execution across key Polish retail channels, turning insights into action, building data-driven plans, and ensuring operational excellence that enables our Home Care brands to grow faster than the market. The role drives commercial performance through customer planning, promotional excellence, forecasting accuracy, and cross-functional collaboration across Sales, Marketing, Finance, Supply Chain, and Category Management.
You’ll be part of a team that believes in doing work that matters — for people and the planet. Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
- Lead Shopper & Customer Strategy execution across assigned channels, translating category and business priorities into customer-specific growth plans
- Build and manage annual customer activation and visibility plans to support sales, volume, and profitability targets
- Own promotional planning and execution, ensuring alignment with customer, category, and business objectives
- Analyze promotional, customer, and channel performance, providing data-driven recommendations to improve commercial results
- Delivering customer and channel business reviews, identifying opportunities, risks, and actionable next steps
- Drive forecasting and promotional volume planning in collaboration with Sales, Finance, and Supply Chain teams
- Partner with Marketing, Category Management, and Sales teams to execute innovation launches and deliver best-in-class customer plans
REQUIRED QUALIFICATIONS
- 3+ years of experience in Customer Strategy & Planning, Trade Marketing, Category Management, Commercial Planning, or a similar FMCG role
- Strong analytical skills with the ability to translate data into business recommendations and actions
- Fluency in Polish and advanced English proficiency (minimum C1 level)Good understanding of FMCG retail environments, promotional planning, and commercial performance drivers
- Strong stakeholder management, communication, and presentation skills
- Advanced Microsoft Excel and PowerPoint skills, with fluent Polish and English
PREFERRED QUALIFICATIONS
- Experience working with Nielsen data, retail analytics, or category performance tools
- Previous experience in Home Care, Personal Care, or other FMCG categories
- Knowledge of Net Revenue Management (NRM), pricing, and promotional effectiveness principles
ADDITIONAL INFORMATION
- Hybrid work and flexibility
- Opportunities for the development and improvement of qualifications
- Sharing the cost of professional training & courses
- Benefits: life insurance, private medical care, pension fund, sharing the cost of sports activities, Benefits System – Cafeteria and many others
- Extra days off to take care of yourself and others
- Unilever store - Our products at attractive prices
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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