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Customer Strategy Planning Manager – Beauty Wellbeing and Personal Care, Health & Beauty and Omnichannel
manager · Marketing
Unilever is currently hiring for a CSP Manager – Beauty Wellbeing and Personal Care, Health & Beauty and Omnichannel
Function: Customer Development
Reports to: NALI Commercial Head of B&W & PC and DMC Lead
Location: Egypt
Terms & Conditions: Full Time, Permanent
At Unilever, everything we do is driven by purpose. This is an opportunity to help shape a better business and a better world through the impact of your work.
We're looking for a CSP Manager – BWPC, Health & Beauty and Omnichannel to lead category growth, channel strategy, commercial planning, and execution excellence across the Beauty & Wellbeing and Personal Care business in Egypt. This role plays a critical part in translating category and brand strategies into winning customer and channel plans that deliver market share, growth, profitability, and superior shopper experiences.
You will partner closely with Marketing, Customer Business Development (CBD), Finance, NRM, Supply Chain, and other cross-functional teams to ensure innovations, category plans, and commercial strategies are effectively deployed in market.
You'll be part of a team that believes in doing work that truly matters — for people and the planet.
Key Responsibilities
Category Growth & Commercial Strategy
- Develop and deploy category growth strategies across Beauty & Wellbeing, Personal Care, Health & Beauty, and Omnichannel channels.
- Translate marketing and category plans into customer and channel execution strategies that drive sustainable business growth.
- Lead the development of Trade Category Plans and support the Integrated Business Planning (IBP) process.
- Partner closely with Marketing teams to shape commercial strategies that maximize category penetration and shopper conversion.
- Ensure category and customer plans deliver against growth, profitability, and market share objectives.
Channel & Customer Planning
- Develop channel-specific strategies aligned with Unilever's Design for Channel framework.
- Create customer and channel plans tailored to shopper needs and business priorities.
- Define innovation launch strategies and distribution priorities across customers and channels.
- Drive pricing and promotional strategies to achieve customer and channel growth objectives.
- Provide ongoing customer, shopper, and channel insights to support business planning and decision-making.
Omnichannel & Execution Excellence
- Lead Omnichannel strategy development and execution across both physical and digital environments.
- Ensure superior in-market execution of brand, category, and promotional initiatives.
- Drive visibility, availability, distribution, and execution standards across channels.
- Monitor execution performance and identify opportunities to improve commercial effectiveness.
- Collaborate with Customer Business Development teams to implement tailored customer activation plans.
Trade Investment & Financial Management
- Own and manage Trade Terms Spending (TTS) and trade investment budgets.
- Drive effective allocation of trade investments across channels, customers, and growth opportunities.
- Evaluate return on investment (ROI) across promotions, activations, and customer initiatives.
- Monitor business performance, identify risks, and implement corrective actions where required.
- Support profitable growth through strong commercial and financial decision-making.
Data Analytics & Insights
- Leverage market, shopper, customer, and performance data to influence strategic decisions.
- Utilize dashboards and business analytics to identify opportunities and improve execution.
- Convert data into actionable insights that drive category and channel performance.
- Monitor category, brand, customer, and channel performance metrics and recommend improvement actions.
Leadership & Stakeholder Management
- Lead a team of six direct reports and one temporary resource, with oversight of additional indirect reports.
- Build team capability and develop future succession pipelines within the CSP organization.
- Foster a high-performance, inclusive, and collaborative team culture.
- Act as a strategic partner to Marketing, Customer Development, Finance, NRM, Supply Chain, and leadership teams.
- Represent Unilever in customer engagements, industry forums, workshops, and relevant external events.
Required Qualifications
- Bachelor's Degree
- 7-10 years' experience within FMCG, Customer Development, Customer Strategy & Planning (CSP), Category Management, Shopper Marketing, Trade Marketing, Commercial Strategy, or related commercial functions.
- Proven experience developing and executing customer and channel growth strategies.
- Strong understanding of Category Growth Management principles.
- Experience translating brand and innovation strategies into successful commercial execution plans.
- Demonstrated experience managing trade investment budgets and evaluating ROI.
- Experience working across multiple channels including Modern Trade, General Trade, Health & Beauty, and Omnichannel.
- Previous people management experience with a proven ability to lead and develop teams.
- Experience partnering with cross-functional stakeholders in Marketing, Sales, Finance, NRM, and Supply Chain.
- FMCG experience is strongly preferred.
Skills & Competencies
- Category Growth Management
- Commercial Strategy & Business Acumen
- Customer Strategy & Planning
- Omnichannel Strategy & Execution
- Trade Investment Management (TTS)
- Shopper Marketing
- Trade Marketing
- Data Analytics & Data Literacy
- Innovation Commercialisation
- Customer & Retailer Understanding
- Budget Management
- Strategic Thinking
- Execution Excellence
- Stakeholder Management
- Customer Relationship Management
- Influencing & Negotiation
- Cross-functional Collaboration
- Entrepreneurial Leadership
- Process Discipline
- Team Leadership & Coaching
Why Join Unilever?
- Work for one of the world’s most purpose-led and trusted brands.
- Drive meaningful impact on business capability and performance.
- Be part of a supportive, culture‑driven environment that values people and growth.
- Enjoy opportunities for regional exposure and professional development.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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