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Manager, International Marketing
manager · Marketing
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our core values of Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry.
Position Overview:
As Marketing Manager, International Repertoire, you will play a pivotal and integral role in securing the commercial and cultural dominance of UMG’s international repertoire in the Philippine market.
The “What”:
Delivery of Impactful Marketing Campaigns
- Plan and execute local, innovative end-to-end marketing campaigns for the international roster of artists under the UMG label as well as other projects assigned by Head of International Marketing
- Champion the ideation to execution of campaigns to achieve relevant marketing objectives for priority international projects
- Ensure that said marketing plans utilize and factor in best practices across relevant touchpoints – from online to offline activations
- Secure well-timed promotional executions for all releases especially priority ones
- Review the performance of each campaign to pivot when there’s a need or opportunity and to contribute new learnings for succeeding projects
- Guide junior executives to successfully support by:
- Clearing pitch presentations and reports to regional and global marketing leads specific to the projects handled (reports include status updates like impact and next steps)
- Strategic troubleshooting of administrative and logistical elements of end-to-end campaign planning and execution
Audience and Landscape Understanding
- Be the local expert for the artist’s team by providing insightful and up to date consumer, platform, and industry data – unearthing cultural and commercial truths that will inform the strategies and executions of marketing plans
- Use insights and data to identify target audiences and trends to inspire unique online and offline marketing strategies, unlocking high-value opportunities for the international roster
High Value Cross-Departmental and External Partnerships
- Coordinate all internal departmental efforts to ensure the most effective execution of marketing plans
- Discover and pursue marketing opportunities with partners and communities that will contribute to the growth objectives of the international repertoire and management of budgets
Savvy Stakeholder Management
- Be the point person for respective repertoire owners for promotional opportunities in the Philippines
- Liaise with regional and global marketing leads for all marketing and ad hoc requests
- Communicate effectively with repertoire owners, regional marketing team, and global marketing team – aiming for transparency and results
Effective Team Management
- Develop junior executives to become the best music marketers in the business through proper goal setting, coaching, and feedback
- Help manage the high volume of internal and external demands by streamlining tasks and employing strategic decision-making
- Monitor timelines of executions and ensure this is closely coordinated with key release dates
The “How”:
- Extensive Marketing Experience – a robust background with at least 5 years in comprehensive marketing roles, showcasing expertise across multiple platforms
- Managerial Potential – shows great leadership skill and enough experience in the field to be able to manage and train junior executives
- High Digital Marketing Acumen – a firm grasp of the constantly evolving digital marketing landscape, staying ahead of trends, and utilizing innovative strategies to engage audiences
- Strategic Thinking – big picture and critical thinking to solve problems, balanced with executional know-how
- Consumer Insight Proficiency - deep and up-to-date understanding of the landscape with a strong ability to interpret and leverage consumer insights driving successful strategies based on market demands
- Industry Experience – across FMCG, telecommunications, e-commerce, music, entertainment, or related sectors, providing a well-rounded and grounded perspective
- Proven Track Record of Success – demonstrated history of executing successful global marketing campaigns for emerging artist, showing initiative and creative thinking
- Strong Project Management Skills – exceptional ability to juggle multiple projects and priorities, maintaining high organization and efficiency
- Commercial And Creative Acumen – unique blend of strong business sense and creative flair, enabling the crafting of compelling narratives around artists and their music
- International Exposure – experience working in diverse international environments, leading to a broader insight into global markets
Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.
About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.