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Head of Marketing, International Repertoire
lead · Marketing
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.
Position Overview:
Ready to lead the charge for global artists in Indonesia? UMG Indonesia is seeking a bold, strategic, and people-first Head of Marketing, International Repertoire to own P&L, inspire a high-performing team, and drive breakthrough campaigns for international talent across the market.
What You’ll Own:
Full P&L ownership for the International Repertoire marketing division in Indonesia.
Craft and execute integrated marketing strategies that elevate developing acts and amplify superstar campaigns across streaming, social, live, media, and partnerships.
Lead, coach and scale a nimble marketing team—set KPIs, boost performance, mentor talent and foster a collaborative, creative culture.
Act as the primary liaison with regional and global UMG marketing teams to localize global campaigns and secure cross-border support and resources.
Collaborate closely with other UMG Indonesia divisions (A&R, Promotions, Digital, Partnerships, Commercial) to deliver unified go-to-market plans and measurable commercial results.
Use data and insights to optimize spend, measure campaign ROI and inform long-term strategy.
Who You Are:
A strategic marketer and music lover: you live and breathe international music and understand what moves audiences today.
Seasoned leader: 10+ years of marketing experience, ideally with proven success in entertainment, music, media, or consumer brands. Music industry experience is a strong plus.
Commercially astute: comfortable owning P&L, tracking KPIs, and translating insights into business outcomes.
Collaborative and global-minded: experienced working with multinational teams and navigating cross-border projects.
Excellent communicator and people manager: you inspire teams, build strong stakeholder relationships, and present confidently to senior leadership.
Data-driven and creative: analytical skills to inform strategy, paired with the creative instinct to craft standout campaigns.
Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.
About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.