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General Manager, Outdustry Songs China
manager · Sales & Business Development
Role Overview
The General Manager will lead the strategic, operational, and commercial development of the Company’s music publishing and A&R functions. This role is responsible for driving revenue growth, strengthening the Company’s catalogue, managing rights and royalties, and building a competitive creative pipeline through artist and songwriter development.
You will play a critical role in shaping the Company’s music strategy, developing partnerships, and ensuring operational excellence across rights management and content development.
Key Responsibilities
Strategic Leadership
- Lead and execute the overall strategy for Publishing, Royalties, and A&R in alignment with Company goals
- Translate strategic priorities into actionable plans, KPIs, and measurable outcomes
- Develop and implement a multi-year growth roadmap, including expansion and scaling initiatives
Business Development & Partnerships
- Identify and secure new revenue opportunities across labels, artists, platforms, and brands
- Lead negotiations for publishing deals, catalogue acquisitions, and strategic partnerships
- Build and maintain strong industry relationships to support long-term growth
Publishing, Rights & Royalties
- Oversee catalogue acquisition, administration, and rights management across territories
- Ensure accurate, timely royalty collection, reporting, and distribution
- Drive catalogue monetisation through licensing, sync, and digital exploitation
- Strengthen systems and processes to improve efficiency and transparency
A&R & Creative Development
- Lead A&R strategy including talent identification, signing, and development
- Build a strong pipeline of songwriters, composers, and artists
- Oversee delivery of commercially viable, high-quality content aligned with market trends
Operational Leadership
- Build and lead a high-performing cross-functional team
- Establish efficient workflows, reporting structures, and governance processes
- Ensure compliance with contractual, legal, and regulatory requirements
Performance & Reporting
- Define and track KPIs across revenue, catalogue growth, and creative output
- Provide regular performance updates, insights, and recommendations to senior management
Requirements
- Minimum 8 years’ experience in the music industry, including:
- At least 5 years in music publishing
- At least 3 years in a leadership role
- Strong understanding of publishing, copyright, licensing, and royalty structures
- Proven track record in A&R, catalogue development, and/or deal-making
- Experience negotiating contracts and managing strategic partnerships
- Established network across the music ecosystem (artists, writers, labels, publishers, DSPs)
- Strong leadership, commercial acumen, and execution capability
About Outdustry
Founded in 2008, Outdustry provides market-leading rights management and creative services across China and India for some of the most prominent names in global and local music. With a mission to make music fair for creators and over a decade of deep market experience, we’ve been called “one of the quietest yet most powerful companies” (Billboard) in the Chinese music industry.