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Media Planner & Buyer
Marketing
Music is Universal
It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email UniversalMusicCareers@umusic.com.
The Role
Universal Music Group is looking for a Media Planner Buyer to support strategic implementation and optimisation of advertising campaigns for our artists, and for identifying opportunities to improve performance. The ideal candidate should be a dynamic and data-driven problem-solver, with hands-on experience in paid social and media buying.
Working closely with advertising strategists to deliver to plan and execute paid media campaigns in line with marketing objectives and performance targets.
Launching and optimising advertising campaigns across the full marketing funnel on platforms such as Meta, TikTok, Snapchat, and Google Ads. Experience in other platforms is a bonus.
Monitoring campaign performance daily and providing weekly performance reports with actionable insights to wider team and label marketing managers.
Implementing A/B test frameworks for creative, audiences, placements, and bidding strategies.
Performing account management responsibilities and escalating campaign issues to relevant stakeholders.
Who you are:
Experience in paid social and programmatic media buying, especially across platforms such as Meta, TikTok, Snapchat, and Google Ads
Proven experience in implementing and optimising campaigns toward KPIs such as CPM, VTR, CTR, CPA, ROAS
Strong understanding of DSP environments and real-time bidding ecosystems
Strong analytical skills with expertise in data analysis and performance metrics
Advanced knowledge of audience targeting, custom segment, and lookalike modelling
Experience with tracking tools and analytics platforms is a bonus
Experience in working effectively and efficiently under pressure in a calm and organised manner
Passionate about music and music video content, with a positive and enthusiastic attitude
Professional, proactive and flexible approach to work – ability to prioritise, multi-task & pre-empt problems before they occur
Excellent track record of working to strict deadlines & maintaining a high standard of attention to detail
Excellent verbal and written communication skills and the ability to deal with people at all levels
Strong problem-solving skills
Proven ability to build and maintain good relationships both internally and externally
Team player able to work on own initiative
Ability to deal with situations discreetly & confidentially
Able to demonstrate a tactful and diplomatic approach
Experience in using in house computer systems and packages including Excel, Word and Outlook
Why Join UMG UK?
UMG UK is the home of many of the world’s most iconic labels and artists. This is your opportunity to:
Gain hands-on experience in a global music company
Develop professional and interpersonal skills that last a lifetime
Connect with industry experts, collaborators and fellow interns
Be considered for future roles in a business that values emerging talent
Diversity, Equity, Inclusion & Belonging
The best way to flourish in our ever-changing industry is to create a team that truly reflects the incredible diversity of our artist roster and society.
We’re committed to creating an inclusive culture where everyone can belong, thoughtfully express themselves and bring something unique to our creative journey and our shared passion for music.
Our diversity sets the stage for the creativity, collaboration and innovation that make our artists successful. Here, we want everyone to be seen, supported, valued, respected, and ensure contributions are appreciated and actioned where appropriate.
Just So You Know…
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.