Sr. Manager/Director, Global Marketing

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Sr. Manager/Director, Global Marketing

senior · Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

Capitol Christian Music Group is seeking a dynamic, digitally-obsessed Senior-Manager, Global Marketing or Director, Global Marketing to join our team. This role is pivotal in driving the international growth of our artists by developing and executing cutting-edge global marketing campaigns, with laser focus on driving social/short-form engagement via thoughtful, pervasive digital content execution. The successful candidate will be passionate about music, culture, and faith, with a proven ability to create impactful global initiatives that resonate across diverse territories and audiences.

How We LEAD:

This position requires a deep understanding of the Christian/faith-based landscape and its intersection with popular culture, paired with strong expertise in modern digital marketing, short-form video platforms, and localized content strategies.

How You'll CREATE:

Key Responsibilities

• Global Campaign Development: Build and execute innovative global marketing campaigns across 70+ international markets, with a strong focus on digital-first and short-form strategies to spark global discovery and engagement.
• Digital & Moment Marketing: Identify and create shareable cultural moments around artists, leveraging TikTok, Instagram Reels, YouTube Shorts, and emerging platforms to maximize visibility and fan engagement. Participate in artist/manager meetings and collaborate with CCMG Marketing and Digital teams to build targeted International plans around releases and ex US tour dates/appearances.
• Market Expertise: Develop marketing approaches tailored to entertainment audiences globally, understanding local cultural nuances and the broader crossover into mainstream popular culture.
• Territory Collaboration: Partner closely with international affiliates and distributors to deliver localized content strategies, secure DSP support, and activate artist campaigns across key territories. Join recurring Capitol/UMG calls to build relationships, gain insight and promote CCMG artist priorities. 
• Global Communications: Manage day-to-day communications with international teams, ensuring alignment on campaign objectives, timelines, creative assets, and reporting.
• Audience Acquisition & Engagement: Drive global fanbase growth, with an emphasis on superfan identification and conversion, building long-term audience loyalty and direct relationships.
• E-Commerce & D2C: Collaborate with global e-commerce and D2C teams to ideate and launch exclusive product offerings, bundles, and experiences that drive incremental revenue.
• Physical Market Initiatives: Support global physical music releases and work with international retail teams to secure prime positioning and promotional opportunities.
• Data-Driven Strategy: Utilize global marketing analytics, digital KPIs, and fan insights to refine strategies, optimize campaigns, and maximize ROI.
• Travel: Represent the label and support artists on the ground at key global events, promo runs, and activations.
• Other duties and responsibilities as assigned

Bring Your VIBE:

Qualifications

• 3-6 years of marketing experience, preferably within a record label, digital agency entertainment company, or global brand.
• Strong knowledge of digital platforms, social trends, and content formats, especially TikTok, Instagram, YouTube, and emerging platforms.
• Deep understanding of the Christian/faith-based music landscape and its relationship with global pop culture.
• Experience managing international marketing campaigns and working cross-functionally with global partners.
• Excellent written and verbal communication skills, with the ability to effectively manage communication across 70+ international markets.
• Analytical mindset with experience interpreting campaign performance data and turning insights into action.
• Highly organized, detail-oriented, and able to thrive in a fast-paced, high-energy environment.
• Willingness to travel internationally as required.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.