Manager, Marketing Strategy (Label-Managed Catalog)

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Manager, Marketing Strategy (Label-Managed Catalog)

mid · Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

We are seeking a strategic and highly organized Marketing Manager, Recordings, looking after the catalogs of the actively signed/on-roster artists across Island Records.

The role will identify, develop, and execute campaigns across the assigned roster employing modern, dynamic ‘always-on’ approach.  As the central point of contact for projects, the candidate should have knowledge across the spectrum of modern music marketing strategies including Digital Marketing (short form video trends, ad strategy, influencer strategy), Commerce (physical and digital product delivery, DSP landscape), eCommerce (artist and label stores), CRM, audience growth, and more.   The successful candidate has a passionate view of catalog as a living, evolving asset that fuels artist growth, fan engagement, and revenue.

How you’ll CREATE:

Catalog Strategy & Planning

• Identify opportunities to reframe and reintroduce catalog through storytelling and content.
• Manage and at times develop marketing plans aligned with current releases, touring, anniversaries, and cultural moments for the actively signed artists across the labels of the Republic Collective.
• Support catalog as a growth engine for audience expansion and discovery.

Project Management & Execution

• Own timelines, workflows, and deliverables across multiple initiatives.
• Coordinate across internal teams and artist mgmt. teams to ensure seamless execution.
• Benchmark campaign success against spend and consumption.
• Serve as a central point of contact for projects.

Digital Marketing & Audience Growth

• Partner with digital marketing teams on Resurgent Track campaigns, DSP strategy, social activations, first party data collection initiatives, advertising, content, and more.
• Use data insights to inform targeting and optimization.
• Drive discovery among new audiences.

eCommerce & Commercial Planning

• Collaborate on new product ideation; products that are must-haves, delivering value to the superfans.
• Partner with the labels and eComm team to execute catalog-driven eCommerce campaigns.
• Coordinate product storytelling and launch timelines.

Bring your VIBE:

• 3–5 years of experience in music marketing and project management.
• Excellent communication, leadership and organizational skills
• Strong understanding of Digital Marketing, Social Media platforms, eCommerce and fan engagement strategies.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Highly analytical, with the ability to translate data into actionable strategy.
• Creative mindset with a data-informed approach to decision-making.
• Thrives in a frontline, artist-driven environment where priorities shift
• Passionate about catalog music as a living asset, not a static legacy business
• Ability to travel ask required/requested

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.