Director, Digital Strategy, North America

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Director, Digital Strategy, North America

senior · Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

Virgin Music Group is currently seeking a Director, Digital Strategy, North America for our Beverly Hills, CA office. The Director will lead digital marketing, social media content and fan community management initiatives for a VMG roster of priorities in North America and manage a team of digital strategists.

They are responsible for leading VMG’s North American Digital Strategy team, constructing comprehensive multi-faceted digital marketing campaigns including but not limited to: social media and content strategy, managing budgets for paid digital initiatives and creator partnerships and more.

How You’ll CREATE:

• Strategize the digital narrative, short form video and content aspects of digital marketing campaigns for a roster of priority artists spanning the genres of Pop, Alternative, Rock, K-Pop, Electronic, Hip-Hop and more.

• Strategize creator and influencer campaign initiatives in support of artist releases - inclusive of working with agencies and developing 1:1 relationships with key content creators and channels.

• Manage cross-platform social media content calendars and digital fan engagement experiences.

• Build and manage an artist’s owned audience by increasing data capture via CRM strategy - including but not limited to Pre-Save, SMS, superfan and newsletter marketing.

• Contribute to and work with VMG’s paid media department on digital advertising spends, budgets and viral strategy.

• Manage multiple campaigns in a fast-paced, entrepreneurial environment.

• Liaise with 3rd party vendors in the content creation, fan building and social community management marketplace.

• Maintain professional relationships with artists, label and management partners.

• Troubleshoot administrative and support queries across social media platforms.

• Utilize insights from a variety of analytics platforms to assess campaign performance, amplification opportunities and measure success.

• Author campaign decks and documents for presentation to internal Virgin Music Group teams, label and artist partners, digital marketing partners and DSPs.

How You’ll LEAD:

• Manage a team of North America based digital strategists and establish measurable goals, conversion KPIs and reporting structures.

• Lead collaboration with internal departments (marketing, production, insights, promotion, commercial and program enterprises) to execute effective interactive strategies.

• Monitor the wider social media and digital landscape for relevant trends, content opportunities and initiatives to best serve current campaigns.

• Interface with global VMG Digital Strategy team members to create collaborative international digital marketing campaigns.

• Mentor and advise junior team members with constructive campaign feedback.

Bring Your VIBE

• Proficiency in Adobe Creative Cloud program suite (with focus on After Effects, Photoshop, Premiere Pro, Illustrator, InDesign) is required.

• Proficiency in Microsoft Office (Word, Excel, Powerpoint, etc) and/or Apple iWork (Numbers, Keynote, Pages, etc) program suites is required.

• Proficiency in social media AR and Effect template creations (TikTok Effect House, CapCut, Spark AR, Snap Lens Studio, etc) is required.

• Experience with audience and social media music analysis platforms: Chartmetric, Co:brand, MelodyIQ, Trendpop, YouTube Studio, Meta Business Suite, etc.  is required.

• Interest in gaming, metaverse and innovation spaces.

• Passion for social media and short form video marketing.

• Must thrive in a team environment but be able to take initiative and work independently.

• Strong analytical skills with ability to create case-studies and campaign reporting decks.

• Candidate must be extremely organized and detail motivated and possess a high degree of confidentiality

• Degree in relevant field, and/or equivalent career experience

• Music industry or artist relation experience is required

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

Job Category:

Salary Range:

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.