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Vice President, Marketing and Label Strategy
senior · Marketing
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
REPUBLIC is seeking a dynamic Vice President, Marketing & Label Strategy to lead the development and execution of marketing, audience growth, and commercial strategies for its K-Pop and Korean music initiatives.
How You'll CREATE:
This candidate will serve as a key strategic leader, driving artist development, fan engagement, streaming growth, and market expansion across the U.S. and global markets. The ideal candidate will possess 8–10+ years of experience in music marketing, label strategy, or artist development, with extensive expertise in the K-Pop industry, and a deep understanding of Korean consumer trends, entertainment, cultural landscape, and global fandom ecosystems.
The successful candidate will ideally be bilingual in Korean and English, have significant professional experience in both Korea and the United States, and maintain strong relationships across Korean headquarters teams, U.S.-based Korean music organizations, and the broader Universal Music Group ecosystem. A comprehensive understanding of UMG operations, digital marketing, commercial strategy, streaming platforms, and emerging technologies—including AI-driven marketing and audience development tools—is highly desirable.
This individual will combine strategic vision, cultural fluency, commercial expertise, and operational excellence to accelerate artist growth, deepen fan engagement, and drive long-term business success for Republic Records' K-Pop initiatives.
Bring Your VIBE:
8–10+ years of experience in music marketing, label management, artist development, or related entertainment industry roles
Deep understanding of Korean consumer trends, entertainment, cultural landscape and fandom communities
Fluent in Korean and English
Significant work experience in both Korea and the United States
Deep understanding of Universal Music Group operations and organizational structure
Strong relationships with Korean headquarters teams and U.S.-based Korean music industry stakeholders
Proven expertise in digital marketing, audience development, streaming strategy, and commercial growth
Experience leading cross-functional teams and managing global campaigns
Knowledge of AI tools and technologies for marketing, audience insights, and operational efficiency is a plus
Strong leadership, communication, and stakeholder management skills
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital MediaSalary Range:
$98,730 - $175,000The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.