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Director, Digital Marketing
lead · Marketing
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
How we LEAD:
Capitol Christian Music Group (“CCMG”) is seeking a fan-first minded Director, Digital Marketing to join the Digital Marketing team. This role acts as the digital lead for a designated artist roster, leading all facets of digital marketing for each project including but not limited to the creation and execution of digital marketing plans, content-first social strategy, pre-release and release planning, audience development, fan engagement, digital advertising, and more.
The ideal candidate is passionate about music, including faith-based music, is strategically minded, and is energized to execute initiatives that drive discovery, engagement, and growth for our roster of artists.
How you’ll CREATE:
Strategy
- Own and lead comprehensive digital marketing strategies across the full artist lifecycle. (pre-release, release, sustain), aligning campaigns with commercial objectives, audience growth, and long-term brand development.
- Define and evolve social and digital strategy across platforms (Instagram, TikTok, Facebook, X, Pinterest, YouTube, and emerging channels), driving innovation and best-in-class fan engagement.
- Build full-funnel audience strategies, including fan acquisition, engagement, conversion, and retention, leveraging CRM, paid media, and content ecosystems.
- Develop scalable creator and influencer strategies to drive cultural relevance, discovery, and measurable growth.
Execution
- Oversee end-to-end execution of digital marketing strategies, ensuring excellence from ideation through launch, optimization, and sustain phases.
- Lead content strategy across social, web, and digital campaigns, ensuring cohesive storytelling and alignment with artist brand identity.
- Direct cross-functional execution across internal teams and external partners to deliver integrated, on-brand campaigns at scale.
- Partner with Media Planner to develop and execute high-impact paid media strategies, optimizing targeting, creative, and channel mix.
- Oversee artist websites and digital properties, ensuring best-in-class user experience, technology, and content relevance.
- Identify and activate on emerging trends, particularly in short-form content, to drive real-time engagement and cultural momentum.
Insights & Performance
- Own digital performance metrics and KPIs, using data-driven insights to optimize strategies, improve efficiency, and maximize ROI.
- Lead post-campaign analysis and reporting, translating performance data into actionable insights, benchmarks, and forward-looking recommendations.
Additional
- Serve as a strategic leader and key voice within the organization, effectively presenting vision, strategies, and performance insights to align stakeholders and drive decision-making.
- Build and maintain strong relationships with artist management, artists, platform partners, and creators, positioning as a trusted expert in digital strategy and innovation.
- Other duties as assigned.
Bring your VIBE:
- 4+ years of experience in digital marketing, social media or related field; music or entertainment industry experience strongly preferred.
- Bachelor’s degree in Business, Marketing, or related field.
- Deep understanding of fandom culture, social platforms, and digital-first product trends.
- Experience with website development, email marketing, short form content and fan messaging is essential.
- Excellent cross-functional communicator and collaborator with creative and commercial stakeholders.
- Demonstrated ability to oversee campaign ideation and campaign execution.
Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
Comprehensive medical, dental, and vision coverage
Including 100% coverage for out-patient in-network mental health services
Fertility coverage for eligible medical plan participants
Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
Student Loan Repayment Assistance and Tuition Reimbursement
401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
A variety of ways to prioritize much-needed time away from work including:
Flexible Paid Time Off (PTO) for exempt employees
3-weeks PTO for non-exempt employees
2-weeks paid Winter Break
10 Company Holidays (including Juneteenth and Wellbeing Day)
Summer Fridays (between Memorial Day and Labor Day)
Generous paid parental leave for every type of parent
Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish