T&T - Customer - M&C-Consultant | SFMC | Bengaluru | Marketing & Commerce

T&T - Customer - M&C-Consultant | SFMC | Bengaluru
• Job requisition ID : 102119 
• Location: Bengaluru
• Entity: Deloitte Touche Tohmatsu India LLP 

The Team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Preferred Location: Pune

Experience Level: 3 - 5 years

Employment Type: Full Time

Job Summary

We are looking for a deep expertise in Salesforce Marketing Cloud Personalization Specialist having experience in Marketing Cloud Engagement. This role is heavily focused on designing and implementing real-time, behavior-driven customer experiences using advanced personalization components such as Sitemap configuration, Einstein Recipes, and event-driven architecture, while also leveraging core Salesforce Marketing Cloud capabilities.

Key Responsibilities

Marketing Cloud Personalization (Primary Focus)

• Design, develop, and maintain Sitemap configurations to capture user behavior, define page types, and enable accurate data collection across digital properties.
• Implement and manage Einstein Recipes for product/content recommendations, affinity scoring, and predictive personalization.
• Configure catalogs, attributes, and user profiles to support advanced personalization use cases.
• Build and manage campaigns, templates, and decisioning logic using rules, triggers, and AI-driven insights.
• Define and track user events (views, clicks, purchases, etc.) and ensure proper event schema implementation.
• Develop segmentation strategies based on real-time and historical behavioral data.
• Integrate personalization across channels (web, mobile, email, and app experiences).
• Optimize personalization performance through A/B testing, experimentation, and analytics.
• Collaborate with development teams to implement Web SDK / ET (Event Tracking) scripts and data layer alignment.

Salesforce Marketing Cloud (Secondary Focus)

• Support personalized campaign execution via Journey Builder, Email Studio, and Automation Studio.
• Leverage personalization insights to enhance customer journeys and lifecycle campaigns.
• Develop dynamic email content using AMPscript and personalization strings.
• Manage audience segmentation and data extensions aligned with personalization strategies.

Data, Integration & Optimization

• Ensure seamless data ingestion, identity resolution, and profile unification.
• Integrate Marketing Cloud Personalization with external systems (CRM, CDP, eCommerce platforms).
• Monitor and troubleshoot data flow, sitemap issues, and campaign performance.
• Analyze engagement metrics and continuously refine personalization strategies.

Education:B.Tech/B.E

Required Skills & Qualifications

• 3+ years of experience in Salesforce Marketing Cloud with strong focus on Personalization (Interaction Studio).
• Hands-on expertise in:
• Sitemap implementation and debugging
• Einstein Recipes configuration and optimization
• Event tracking and user behavior modeling
• Strong understanding of real-time personalization architecture and decisioning.
• Proficiency in JavaScript (for sitemap and Web SDK), SQL, and AMPscript.
• Experience with APIs and data integrations.
• Familiarity with debugging tools, browser dev tools, and tagging frameworks.
• Strong analytical mindset with experience in experimentation and optimization.

Certifications

• Required: Salesforce Marketing Cloud Personalization Certification (Interaction Studio / Personalization).
• Preferred: Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer).
• Optional: Salesforce Data Cloud Certification.

Key Competencies

• Strong expertise in behavioral targeting and AI-driven personalization.
• Ability to translate business requirements into scalable personalization use cases.
• Detail-oriented with strong debugging and problem-solving skills.
• Effective collaboration with marketing, product, and engineering teams.

Nice to Have

• Experience with eCommerce personalization use cases (product recommendations, cart abandonment, etc.).
• Exposure to CDPs or Data Cloud implementations.
• Knowledge of HTML/CSS and front-end frameworks.
• Understanding of privacy and consent frameworks (GDPR, etc.).

• This profile does not involve extensive travel for work.

• Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.