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T&T - Customer - M&C-Consultant | SFMC | Bengaluru | Marketing & Commerce
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T&T - Customer - M&C-Consultant | SFMC | Bengaluru
• Job requisition ID : 102119
• Location: Bengaluru
• Entity: Deloitte Touche Tohmatsu India LLP
The team
Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer
Your work profile
As a Consultant in our M&C Team you’ll build and nurture positive working relationships with teams and clients with the intention to exceed client expectations: -
Job Title: Salesforce Marketing Cloud Personalization Consultant
Preferred Location: Pune
Experience Level: 3 - 5 years
Employment Type: Full Time
Job Summary
We are looking for a deep expertise in Salesforce Marketing Cloud Personalization Specialist having experience in Marketing Cloud Engagement. This role is heavily focused on designing and implementing real-time, behavior-driven customer experiences using advanced personalization components such as Sitemap configuration, Einstein Recipes, and event-driven architecture, while also leveraging core Salesforce Marketing Cloud capabilities.
Key Responsibilities
Marketing Cloud Personalization (Primary Focus)
- Design, develop, and maintain Sitemap configurations to capture user behavior, define page types, and enable accurate data collection across digital properties.
- Implement and manage Einstein Recipes for product/content recommendations, affinity scoring, and predictive personalization.
- Configure catalogs, attributes, and user profiles to support advanced personalization use cases.
- Build and manage campaigns, templates, and decisioning logic using rules, triggers, and AI-driven insights.
- Define and track user events (views, clicks, purchases, etc.) and ensure proper event schema implementation.
- Develop segmentation strategies based on real-time and historical behavioral data.
- Integrate personalization across channels (web, mobile, email, and app experiences).
- Optimize personalization performance through A/B testing, experimentation, and analytics.
- Collaborate with development teams to implement Web SDK / ET (Event Tracking) scripts and data layer alignment.
Salesforce Marketing Cloud (Secondary Focus)
- Support personalized campaign execution via Journey Builder, Email Studio, and Automation Studio.
- Leverage personalization insights to enhance customer journeys and lifecycle campaigns.
- Develop dynamic email content using AMPscript and personalization strings.
- Manage audience segmentation and data extensions aligned with personalization strategies.
Data, Integration & Optimization
- Ensure seamless data ingestion, identity resolution, and profile unification.
- Integrate Marketing Cloud Personalization with external systems (CRM, CDP, eCommerce platforms).
- Monitor and troubleshoot data flow, sitemap issues, and campaign performance.
- Analyze engagement metrics and continuously refine personalization strategies.
Education:B.Tech/B.E
Required Skills & Qualifications
- 3+ years of experience in Salesforce Marketing Cloud with strong focus on Personalization (Interaction Studio).
- Hands-on expertise in:
- Sitemap implementation and debugging
- Einstein Recipes configuration and optimization
- Event tracking and user behavior modeling
- Strong understanding of real-time personalization architecture and decisioning.
- Proficiency in JavaScript (for sitemap and Web SDK), SQL, and AMPscript.
- Experience with APIs and data integrations.
- Familiarity with debugging tools, browser dev tools, and tagging frameworks.
- Strong analytical mindset with experience in experimentation and optimization.
Certifications
- Required: Salesforce Marketing Cloud Personalization Certification (Interaction Studio / Personalization).
- Preferred: Salesforce Marketing Cloud certifications (Email Specialist, Consultant, or Developer).
- Optional: Salesforce Data Cloud Certification.
Key Competencies
- Strong expertise in behavioral targeting and AI-driven personalization.
- Ability to translate business requirements into scalable personalization use cases.
- Detail-oriented with strong debugging and problem-solving skills.
- Effective collaboration with marketing, product, and engineering teams.
Nice to Have
- Experience with eCommerce personalization use cases (product recommendations, cart abandonment, etc.).
- Exposure to CDPs or Data Cloud implementations.
- Knowledge of HTML/CSS and front-end frameworks.
- Understanding of privacy and consent frameworks (GDPR, etc.).
- This profile does not involve extensive travel for work.
- Hybrid is our default way of working. Each domain has customised the hybrid approach to their unique needs.