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Product Manager, Vice President - Personalization Experience & Product Strategy Lead
lead · Marketing
The Journeys & Integration team is dedicated to creating personalized end-to-end customer journeys for Consumer Bank, that deliver customers the right message, at the right time, in the right place. We are seeking a strategic marketing technology professional to lead the business and product strategy, audience architecture and delivery of personalized customer experiences. In this role, you will serve as the critical liaison between business stakeholders and technical engineering teams to translate business vision into automated, data-driven customer experiences.
As a Product Manager, Vice President - Personalization Experience Lead in Journeys & Integration, you will lead the “build-in” strategy and execution into personalization technology platforms and own the strategic roadmap and execution framework for scaling personalized customer journeys across our omni-channel ecosystem. Operating at the intersection of customer experience strategy, data engineering and product management, you will act as the translator who converts high-level business goals into precise audience builds and technical deployment. Your work will directly refine how we engage customers, moving from static campaigns to dynamic, real-time interactions that drive measurable business value.
Job responsibilities
- Develops a product strategy and product vision that delivers value to customers
- Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
- Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
- Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
- Lead end-to-end personalization strategy and delivery of personalized, omni-channel Consumer Bank experiences
- Act as primary strategic liaison and translator between marketing/product, architecture and tech execution/engineering teams
- Translate complex business and marketing strategies into clear, actionable technical requirements and audience build specifications
- Define and oversee framework for audience segmentation, data orchestration and real-time decisioning rules
- Maximize capabilities of our existing technology stack and identify future state requirements
- Establish governance models and operational workflows that streamline journey delivery and speed to market
- Collaborate with data science and analytics teams to embed modeling into delivery framework
Required qualifications, capabilities, and skills
- 5+ years of experience or equivalent expertise in product management or a relevant domain area
- Advanced knowledge of the product development life cycle, design, and data analytics
- Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
- Ability to speak both technical language with engineers and business language with non-technical stakeholders
- Functional understanding of SQL
- Martech expertise with strong strategy experience and deep technical literacy in audience and experience building, CRM systems, and marketing automation suites like Salesforce Marketing Cloud
- Advanced stakeholder management, relationship-building and negotiation skills
- Comfortable working in a highly matrixed organization and driving alignment across teams
- Strong foundational knowledge of data structures, audience building and real-time decisioning engines
- Proven ability to design scalable, end-to-end customer journey strategies that align with overarching business growth objectives
- Strong proficiency in using data, testing methodologies and analytics tools to evaluate journey performance and drive continuous optimization
Preferred qualifications, capabilities and skills
- Demonstrated prior experience working in a highly matrixed, complex organization
- Strategy and technical delivery experience, audience personalization strategies
- Experience working directly within or leading scaled Agile framework (SAFe) or Scrum operational structures
- Able to balance strategic, big-picture thinking with technical deep dives into details
- Partner who exemplifies strong collaboration and drive innovation
- Data driven and analytical, while also being a creative thinker
Vigorous and thorough in their management of details