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Senior Specialist, Digital Channel Strategy (paid and organic media)
senior · Marketing
Senior Specialist, Digital Channel Strategy (paid and organic media)
Reference Code 5421
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Deloitte Global is the engine of the Deloitte network. Our professionals reach across disciplines and borders to develop and lead global initiatives. We deliver strategic programs and services that unite our organization.
Work you'll do
Deloitte Global is seeking a proactive and detail-oriented Global Paid and Organic Social Media Coordinator to support the day-to-day delivery of Deloitte's global paid and organic social media activities. The role will focus primarily on paid social campaign coordination, optimisation, reporting, and stakeholder support, while also supporting organic channel management, content scheduling, community engagement, and social listening.
Working closely with social media, content, analytics, and paid media colleagues, the successful candidate will help deliver integrated social campaigns across key global priorities and partnerships while ensuring activity aligns with brand, compliance, and governance requirements.
Key Responsibilities
Paid Social Media
- Support the planning, coordination, execution, and optimisation of Deloitte Global paid social media campaigns.
- Manage campaign workflows and timelines, ensuring assets, approvals, tracking requirements, and deliverables are on schedule.
- Partner with internal stakeholders and agency teams to support campaign activation and successful delivery against objectives.
- Monitor campaign performance and identify optimisation opportunities based on agreed KPIs and audience insights.
- Support paid media reporting, consolidating campaign results and communicating performance insights to stakeholders.
- Assist with audience targeting, campaign tracking, and testing initiatives to improve campaign effectiveness.
- Coordinate paid social campaign documentation, governance, budget tracking, and operational processes.
- Support campaign measurement and contribute to ongoing test-and-learn initiatives across global social media programmes.
Organic Social Media
- Support the ongoing health and performance of Deloitte Global's social media channels by tracking activity and helping identify opportunities for improvement.
- Help maintain the global social media editorial calendar, including content planning and scheduling across LinkedIn, Instagram, Facebook and YouTube, including livestream support where required.
- Support social media posting for selected global campaigns and partnerships, ensuring activity is aligned with agreed plans, brand requirements, and tracking needs.
- Review social content against brand guidelines and compliance processes before publication, escalating questions or risks to the relevant leads where needed.
- Support social media community management and help foster positive interactions where appropriate.
- Help analyse social media performance by coordinating with the analytics team, gathering key metrics, and supporting recommendations for optimisation.
- Use digital marketing tools such as Sprinklr and Adobe Workfront to support efficient planning, scheduling, tracking, and reporting.
The team
Global Growth creates an opportunity for you to build a new perspective and see both Deloitte and our priority clients through a global lens. While collaborating with some of our most experienced leaders and talent across the organization, your voice will influence Deloitte’s strategic direction, growth, brand, and impact in the market. Your network will rapidly expand, and you will create meaningful connections and relationships globally. You will build deep institutional knowledge and gain an understanding of clients’ heart-of-business issues, and Deloitte’s offerings and solutions. Global Growth’s diverse, inclusive, and flexible culture is an opportunity for you to become a role model for agile working.
Qualifications
- Bachelor’s degree
- Demonstrated experience managing digital marketing and social media programs and working with enterprise social media technology including Sprinklr, Proofpoint and DynamicSignal.
- Proven track record of leading projects end‑to‑end, influencing senior stakeholders, and developing others.
- Strong project management, organizational and time‑management skills; excellent interpersonal and customer‑service orientation.
- Experience supporting or managing paid media campaigns across LinkedIn, Meta, Google and programmatic channels
- Understanding of paid media performance metrics, audience targeting, campaign optimisation, and reporting.
- Experience working with media agencies, vendor partners, or cross-functional campaign teams.
- Technical and analytical capabilities: Comfortable with analytics, data collection strategies and visualization; technically proficient with experience guiding teams on platform adoption and use of technology.
Limited immigration sponsorship may be available.
Our culture
At Deloitte Global people are valued and respected for who they are – with opportunities to bring their unique perspectives, talents and passions to business challenges. Our global workspace creates room for individuality and collaboration. Ours is an inclusive, supportive, connected culture with a focus on development, flexibility, and well-being. This culture makes Deloitte Global one of the most rewarding places to work, and to transform your career.
Professional development
From entry-level employees to senior leaders, we believe in investing in you, helping you identify and hone your unique strengths at every step of your career. We offer opportunities to build new skills, take on leadership opportunities, and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
Benefits
At Deloitte, we value our people and offer employees a broad range of benefits. Our Total Rewards program reflects our continued commitment to lead from the front in everything we do—that’s why we take pride in offering a comprehensive variety of programs and resources to support your health and well-being.
Recruiting for this role ends on .
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