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L'Oréal 2026 - Product Manager (PPD)
mid · Marketing
Job Title: Product Manager
Division: Professional Products Division (PPD)
Location: Woodmead, South Africa
Reporting to: Brand Leader Multi-brands - PPD
Position Overview
The Product Manager for the Professional Products Division (PPD) is responsible for driving the end-to-end marketing strategy, portfolio management, and commercial execution for assigned brands and product lines within the salon and professional hair/beauty channel. The role requires a strategic thinker with a strong commercial acumen who can partner with salons, distributors, and internal cross-functional teams to accelerate brand growth and market share.
Key Responsibilities
1. Brand & Portfolio Strategy
- Define and execute the 360-degree marketing strategy and launch calendar for assigned PPD brands/ranges.
- Manage the product lifecycle from new product development (NPD) forecasting and local adaptation to phase-outs.
- Monitor market trends, competitor activities, and salon channel dynamics to identify growth opportunities.
2. Commercial & Financial Performance
- Drive brand P&L, managing marketing budgets, pricing strategies, and return on investment (ROI) for campaigns.
- Collaborate with sales and trade marketing teams to ensure strong distribution, visibility, and promotional execution in salons and wholesale partner networks.
- Track sell-in and sell-out data to optimize stock levels and minimize obsolescence.
3. Trade Marketing & Salon Advocacy
- Develop impactful B2B and B2C collateral, POS materials, and merchandising guidelines tailored for the salon environment.
- Partner with education teams to integrate product launches into stylist training programs and ensure brand messaging consistency.
- Plan and execute trade events, digital activations, and brand experiential campaigns targeting hairdressers and salon owners.
4. Digital & Omnichannel Marketing
- Lead digital marketing initiatives, social media content strategy, and CRM campaigns to engage both professionals and end-consumers.
- Collaborate with e-commerce teams to optimize online product listings, digital shelf visibility, and conversion rates across authorized platforms.
Requirements & Qualifications
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience: 3 to 5 years of brand management or product management experience, preferably within FMCG, beauty, luxury, or the professional salon/haircare industry.
- Skills:
- Strong analytical skills with proficiency in market research and financial/P&L management.
- Excellent project management and cross-functional leadership capabilities.
- Creative mindset with a strong understanding of digital marketing and omnichannel strategies.
- Passion for the beauty and professional salon industry.
- Soft Skills: Exceptional communication, stakeholder management, adaptability, and autonomy.
Note: This job description provides a general overview of the role and responsibilities. Specific duties may vary depending on business priorities and strategic initiatives.