Main responsibilities
1. Brand communication management:
- Strategic Communication: Define communication ideas rooted in local customer insights and professional brand equity.
- IMC Ownership: Lead IMC for Hair color and Pro-Haircare launches with a focus on Professional Retail, Salon Merchandising, Pro-KOLs (Stylists), and Pro-platforms as well consumer metrics.
- Retail Excellence: Coordinate with Sales, Education, and Merchandising teams to achieve outstanding visibility within the Salon community.
- Creative Judgement: Lead agencies to deploy campaigns that resonate with both stylists and consumers.
2. Strategic planning: (B2B & B2C)
- Market Analysis: Analyze consumer, competitor, and B2B & B2C insights to define marketing plans.
- Campaign Strategy: Develop and lead assigned campaign planning to achieve business objectives across the Pro-ecosystem.
3. Portfolio management: Portfolio & Management
- Positioning & Pricing: Study insights and market trends to develop locally relevant USPs
- Product Lifecycle: Manage product launches and discontinuations in collaboration.
- Forecast Ownership: Own forecasting for the Hair color category to deliver Sell-Out targets, growth, and market share. (TBD)
4. Project management & Strong agency management
- Able to handle heavy workload & multiple projects at the same time (Hair Shows, Seminars, Salon Activations) simultaneously
- Strong agency leadership to lead & guide agency to deliver best outcome
- Strong manage project from A to Z to ensure objective with excellent execution
REQUIREMENT:
- Strong background in brand & product marketing
- Creativity & Initiative Driving is a must
- Excellent analytical skills and critical thinking
- Strong sense of beauty and passion about haircare industry
- Entrepreneurship, collaborative mind-set lead to collaboration Leadership
Excellent Activation & Driving for result mindset