Assistant Brand Manager

JOB SUMMARY

This is an exciting position that contributes to how we create value and drive topline growth at Pernod Ricard: by building the equity and creating demand for our strong portfolio of brands. This role is a key contributor to strategic brand planning and leads the execution of above-the-line campaigns, Tier 1 events, and new product launches.

This role sits in the consumer-facing Singapore Domestic Brand Team and reports directly to the Group Brand Manager. She / He works closely with local cross-functional partners (Sales, Trade Marketing, Supply Chain, Finance) as well as with Global Brand owners and Centres of Excellence. 

KEY ACCOUNTABILITIES

• Strategic Brand Planning: Develop insights-driven annual brand plans and strategies that deliver sustainable, profitable growth for priority brands, including Martell, Royal Salute, and Chivas Regal. Translate consumer, category, and competitive insights into clear brand priorities, measurable objectives, and actionable initiatives. Contribute to longer-term portfolio thinking in partnership with the Group Brand Manager and Global Brand owners.

• Brand Building & Campaign Execution: Lead the end-to-end project management of above-the-line campaigns, Tier 1 brand activations, and new product launches, from agency briefing through to post-campaign evaluation. Ensure all brand-building efforts are rooted in a clear consumer insight, laddering up to brand equity goals and driving measurable desirability and advocacy. Drive innovation in how the brand shows up across channels and touchpoints.

• Events & Experiential Marketing: Oversee the planning and execution of high-impact brand experiences, including flagship events, media launches, and tier 1 on-premise activations during key campaign periods (e.g. Singapore Grand Prix). Bring creativity and operational rigour to every touchpoint, ensuring experiences are on-brand, commercially relevant, and memorable. Note that the nature of the role requires flexibility for occasional evening and weekend events.

• PR, Media & Influencer Engagement: Manage PR and media efforts in partnership with communications agencies, ensuring earned and paid coverage aligns with brand positioning and campaign objectives. Identify and cultivate relationships with relevant media, influencers, and tastemakers to build brand credibility and reach within target consumer segments.

• Revenue Growth Management: Work closely with the Group Brand Manager, Finance, and Sales to drive strategic Revenue Growth Management (RGM). Apply consumer, trade, and market intelligence to inform decisions on product assortment, pricing architecture, promotional strategy, and marketing investment allocation.

• Brand Education & Advocacy: Champion the brand internally and externally by building knowledge and enthusiasm among consumers, trade partners, on-trade influencers, and Pernod Ricard employees. This includes co-developing and staging brand masterclasses, tasting sessions, and product knowledge workshops .

• Consumer & Market Insights: Lead local consumer and market research efforts, managing relationships with research partners such as Ipsos and Agility Research. Synthesise findings into actionable business intelligence and share relevant local insights with global teams to influence brand innovation and portfolio development. Maintain a continuous pulse on category trends, competitive activity, and evolving consumer behaviour in the Singapore market.

• Cross-Functional & Stakeholder Collaboration: Act as an effective connector across internal and external stakeholders -- including local Sales, Trade Marketing, Supply Chain, and Finance teams, as well as Global Brand Centres of Excellence. Manage agency relationships (creative, PR, research, media) with clear briefs, structured reviews, and performance accountability.

JOB REQUIREMENTS

Minimum Requirements:

• Degree holder in Marketing or Business, or equivalent career experience
• Minimum three (3) years experience in Marketing / Brand Building 
• Full Professional Proficiency in English
• Strong strategic thinking and project management skills

Preferred Qualifications:

• Experience in FMCG marketing an advantage, but not a must
• Hands-on experience with a wide range of Marketing tools and platforms (Meta, Google, Nielsen, Upfluence, CRM tools, among others)

Competencies:

• Growth mindset: Thinks strategically, is resourceful and comfortable with ambiguity
• Delivers through collaboration: Plans and prioritizes to meet or exceed commitments, working collaboratively with others to meet shared objectives
• Bold and agile: Innovates, challenges the status quo, and learns and adapts quickly
• Consumer centric: With a natural curiosity about insights and consumer behavior, and how these insights can shape business building blocks
• Open and authentic: Is self-aware, adaptable, and able to work with diverse teams

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