Digital Marketing Apprentice - M/F

Want to join the world's No. 2 in wines & spirits and work among convivial teams? Pernod Ricard is looking for a Digital Content & Platforms Apprentice for 1 year starting September 2026. You will be based at the Island, our office in central Paris (Saint Lazare Train Station, Paris 8).

As a Digital Marketing Apprentice within the Digital Platforms & Consumer Experience team at Pernod Ricard Global Headquarters, you will support the Consumer Journey Team in building and scaling a global centre of excellence for digital content and asset management.

You will work closely with digital experts, marketing teams, agency partners, and local markets worldwide to help optimize content production, performance, and innovation across digital platforms. This apprenticeship offers hands-on exposure to future-facing digital initiatives such as Next Gen Search, content innovation platforms, CRM, and consumer data projects.

Key Responsibilities

Content & Asset Optimization

• Analyze and optimize digital content performance across brands and markets
• Support global content and asset production processes and governance
• Assist in managing and evolving content best practices across channels

Platforms, Performance & Analytics

• Audit and assess the performance of owned digital platforms (websites and apps)
• Contribute to performance tracking using website analytics and reporting dashboards
• Support measurement frameworks to improve consumer experience

Trends, Innovation & Knowledge Sharing

• Monitor digital and content trends, new formats, and emerging platforms
• Support the acceleration of brand presence on new and emerging content platforms
• Coordinate webinars, meetings, and documentation to share insights with the global digital community

Cross-functional & Project Support

• Contribute to CRM operating model rollout in collaboration with the consumer data team
• Assist digital experts with project management, planning, and delivery

What You Will Learn

• How global brands manage digital content and assets at scale
• Best practices for digital platforms, owned media, and performance measurement
• Hands-on exposure to tools and methodologies related to analytics, CRM, CMS, and digital platforms
• How to work effectively within a global, matrix organization
• Project management, stakeholder collaboration, and communication skills

Your Profile

Required Background

• Currently completing or recently completed a Bachelor’s or Master’s degree in Marketing, Communication, Digital Media, or a related field
• First exposure to marketing or digital projects through an internship, apprenticeship, academic projects, or associative experience
• Strong interest in digital marketing, content, and consumer trends

Skills & Mindset

• Strong organizational and project management skills
• Ability to manage multiple topics and work proactively in a dynamic environment
• Analytical mindset with a top-line understanding of website analytics (e.g., GA4), social platforms, and CRM platforms
• Curious, creative, and eager to learn
• Comfortable working in English in a global environment (fluency required)

Why Join Us?

This apprenticeship offers a unique opportunity to gain international digital marketing experience at a global headquarters, working on strategic topics alongside experienced professionals. You will benefit from close mentoring, exposure to senior stakeholders, and the opportunity to build skills that are highly transferable across digital, marketing, and consumer experience roles. If you are passionate about digital content, curious about innovation, and motivated to grow within a global organization, we would be delighted to hear from you.

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