HoReCa & Off-Trade Sales Representative

HoReCa & Off-Trade Sales Representative

Department: Sales

Reports To: Regional Sales Manager

Key Responsibilities 

• Drive sales and distribution of the Pernod Ricard portfolio across HoReCa (restaurants, bars, hotels and cafés) and Off-Trade channels (modern and traditional trade). 

• Build and develop strong relationships with existing and prospective customers within the assigned territory. 

• Identify new business opportunities and actively acquire new customers. 

• Deliver sales, distribution and visibility objectives in line with company strategy and priorities. 

• Execute promotional and trade marketing activities and ensure excellent in-store execution. 

• Monitor product availability, shelf positioning and planogram compliance in the Off-Trade channel. 

• Collaborate with distributors, merchandisers and internal stakeholders to drive business performance. 

• Analyze market trends, customer needs and competitor activities to identify growth opportunities. 

• Manage promotional budgets and monitor commercial agreements with HoReCa customers. 

• Report sales activities, market insights and performance using company tools and systems. 

What We Expect 

• Minimum 3 years of field sales experience, preferably within FMCG, beverages or spirits. 

• Experience working with HoReCa customers and/or modern and traditional trade accounts. 

• Strong relationship-building and negotiation skills. 

• Results-oriented mindset with a proven ability to achieve sales targets. 

• Excellent organizational skills, self-motivation and proactive approach. 

• Ability to analyze data and translate insights into business actions. 

• Strong communication skills and customer focus. 

• Good knowledge of Microsoft Office applications. 

• Valid Category B driving license and willingness to travel across the assigned territory. 

• English language skills will be considered an advantage. 

What We Offer 

• The opportunity to work with iconic premium brands within a global industry leader. 

• An independent and impactful role with responsibility for developing business in your territory. 

• A collaborative and people-oriented company culture. 

• Professional development and career growth opportunities in an international environment. 

• Company car, laptop and mobile phone. 

• Competitive compensation package including performance-based incentives and employee benefits. 

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