Trade Activations Representative

Job Purpose

Captures the interest of the target market through effective merchandising, shelf management and support of promotions and events to increase awareness and consideration.

Key Duties and Responsibilities

Job Scope and Context

• Individual Job
• Based on the road, with travel to regional locations
• Target driven, able to work independently, pressured environment
• Planning and problem-solving skills required
• Good communication skills

Products and POS attractively presented to capture the interest of the target market

Merchandise the product

• Stock is rotated according to FIFO principles
• Shelf and floor space opportunities negotiated to ensure optimum positioning of the product
• Shelf and floor space key account agreements implemented
• Shelf positioning vs. competitive set (CATMAN) implemented according to guidelines
• Competitor and incorrect pricing fed back to trade execution manager or sales manager
• Point of sale materials set up
• Displays set up according to company standards
• Displays are clean, neat and fully stocked
• Calls and displays recorded on standard daily working sheets
• Display list/Task List of allocated area updated and handed in by agreed deadline
• Feedback on POS and opposition brands provided weekly according to agreed deadlines
• Ad hoc reports on events, merchandising, displays and shelf management submitted on time according to agreed format

Implement promotions

• Point of sale arranged and delivered on time
• Promotions merchandised as per brand guidelines
• Promotional cycles implemented in full and on time
• Set up and break down of events and promotions
• Promotional feedback and monthly presentations

Manage POS Material

• • POS booked out and returned in a good condition according to agreed process
• • POS material stored and transported carefully and appropriately

Productive relationships with internal and external stakeholders maintain

Liaise with sales representatives and sales managers

• Stock available
• Pricing is correct
• POS materials used correctly
• Correct display at the agreed time

Liaise with POS warehouse

• POS booked out and returned in a good condition according to agreed process

Build relationships with customers

• Customer queries and problems resolved effectively
• Pernod Ricard is a preferred supplier
• Ad hoc merchandising opportunities identified

Key Competencies and Experience

Functional and Technical Competencies:

• Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management

Behavioural Competencies:

• Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative

Qualifications and Experience:

• National Senior Certificate
• 2 years merchandising or event experience in the liquor industry or within an FMCG environment
• Valid Driver’s Licence

Job Posting End Date:

Target Hire Date:

Target End Date: